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Apple brings the dear old Mac back to centre stage
Is Apple running out of things to say in the AI era? Chipmaker Nvidia has overtaken it as the world’s…
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Apple ‘1984’ copywriter Steve Hayden dies at 78
Steve Hayden, who wrote arguably the most famous ad of all time, Ridley Scott’s ‘1984’ for the then nascent Apple…
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Apple wins prize for privacy ad
This ad from Apple won the US AICP (Association if Independent Commercial Producers) top award, directed by Ivan Zacharias of…
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Apple cops big French fine – are Trump’s Big Tech buddies in Euro firing line?
How will Big Tech fare under Donald Trump’s new tariff regime? We don’t know yet of course (does Trump?) but…
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Apple scoops commercial Emmy – two out of two
Apple has won this year’s Emmy Award for outstanding commercial for ‘Fuzzy Feelings’ from TBWA\Media Arts Lab, director Lucia Aniello…
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Apple enters the Paralympics race
The Paralympics have become a great advertising opportunity for brands, more so than the Olympics in some respects. They’re a…
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Apple’s attempts to make us love tech seem to be foundering
Apple got itself into a fix with its ‘Crush’ commercial, said by many to signal the obliteration of creativity by…
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Samsung hits back at Apple’s controversial ‘Crush’
Samsung has had a timely dig back at Apple which got into all sorts of trouble for its iPad Pro…
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Director Gehrig turns on the charm for Apple ‘Star Wars’ spot
There’s even a Star Wars Day these days (it was last Saturday) when Star Wars fans congregate in their thousands…
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