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Advertisers
New Oliver/ISBA research promotes in-house agencies
In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research –…
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Ad Tech
New 4A’s boss Marla Kaplowitz has more than just media rebates to deal with
The American Association of Advertising Agencies (4A’s) is in the firing line as never before as clients rage about a…
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Advertisers
Publicis wins out in £400m Mars media review
Publicis Media has had a welcome Christmas present from Mars, landing the company’s media buying in the UK (about £90m…
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Advertisers
Now agencies are under the cosh for allegedly rigging production bids
US government antitrust attorney Rebecca Meiklejohn is leading an investigation into whether big agencies are bullying independent production companies into…
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Ad Tech
New brooms at Publicis Media and ISBA signal media transparency dispute isn’t over
WPP boss Sir Martin Sorrell may have called time on the fractious dispute ‘twixt advertisers and media agencies (he says…
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Ad Tech
WPP’s spectacular Brexit boost underpinnned by solid international performance
Addressing the nation on the wireless this morning (he doesn’t really require an interviewer) WPP CEO Sir Martin Sorrell (below)…
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Advertisers
New R3 report reveals the secrets of the world’s longest agency/client relationships
Following the recent Association of National Advertisers (ANA) report in the US on transparency (or the supposed lack of it)…
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Advertisers
Will WPP’s Proctor re-emerge to lead the fightback against media agency investigators?
Who’d be the boss of big media agency now? Pesky clients are getting peskier, in the US especially, investigating their…
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Ad Tech
Dentsu embroiled in overcharging scandal in Japan
Big time media buying is the scandal that just keeps on giving and now Japanese giant Dentsu finds itself in…
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