AI
-
Advertisers
Igor Blystiv: chaotic consumer behaviour is the new normal – how can marketers influence decisions?
It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have grown accustomed…
Read More » -
Advertisers
AI fails McDonald’s
McDonald’s has pulled this entirely AI-generated ad in the Netherlands, following a volley of internet abuse. From the local branch…
Read More » -
Advertisers
David Patton: an adworld drowning in content but starved of ideas
2025 will be remembered as the year the advertising industry pivoted fully into AI. Suddenly, it seems every agency is…
Read More » -
Advertisers
Worrying times for Accenture Song as owner embarks on massive restructuring programme
For years it looked as though Accenture Song, home to Droga5 and multiple agencies including a digital line-up, would be…
Read More » -
Advertisers
AI knows no frontiers – but will we go there?
When you can do anything does it lose its impact because we know it’s not real? It’s AI’s a growing…
Read More » -
Advertisers
Michael Farmer: how agency pay needs to change in the AI era – AI takes out 24% of current fees
Credit: Jack Ziegler, The New Yorker, The Cartoon Bank A major holding company creative agency asked us to evaluate the…
Read More » -
Advertisers
What you didn’t hear at Cannes: everyone’s now an ad agency – which is bad news for ad agencies
David Jones’ Brandtech Group was one of the two big new tech-based outfits that set out to change ad holding…
Read More » -
Advertisers
And here’s another AI generated masterpiece….
Are your ears bleeding from talk of AI? Clients are excited about it anyway, judging by the chatter from Cannes.…
Read More » -
Ad Tech
Amazon Prime Video’s Yash Chaturvedi: how AI is revolutionising advertising now
The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train.…
Read More »