Tag Archives: advertising association

Nobody yet really knows what the impact of Covid-19 will be on advertising, marketing and media (or, indeed, anything else) but it is certain to be sharp and painful. The UK’s Advertising Association, which these days does a pretty good ...

The UK Advertising Association, in conjunction with WARC, is forecasting a 16.7% fall in adspend in 2020 compared to 2019 – which most media owners would probably bite their hands off for, with Covid-19 raging. Many people are forecasting 30 ...

Advertising is one of the UK’s most successful exports so it’s likely to be needed in Boris Johnson’s brave new world of no EU membership and (it’s hoped) more trade deals elsewhere. This month, dubbed Export Month, sees the official ...

Who’d be an ad executive these days? Your clients don’t like you (even the ones who think you’re OK think you’re charging to much), you’re accused of sexism and harassment on a regular basis and if you’re a really unlucky ...

Um, what exactly is going on here? Some people say that advertising is divorced from reality and the latest UK ad expenditure figures might underline that view. According to the Advertising Association/WARC UK advertising scored its 19th consecutive quarter of ...

UK ad expenditure grew 3.7 per cent to 10.8bn during the first half of 2017 according to new Advertising Association/WARC figures, the highest six-monthly total since records began in 1982. AA and WARC are upgrading their 2017 annual forecast to ...

The Advertising Association is banging the drum for immigrants post-Brexit with a new campaign from adam&eveDDB based on a report – World Class Talent, World Class Advertising – which shows the the UK (London in particular) attracts more overseas ad ...

Ad industry veteran Tim Lefroy is stepping as CEO of The Advertising Association after a seven year stint. The AA represents advertisers, agencies and media owners. Lefroy (left) says: “It’s a unique privilege to serve advertising in the AA role ...

The so-called creative industries are said to be worth £70bn to the UK economy (shouldn’t everyone get a rebate from HMRC?) and now the Advertising Association is predicting that there will be 70,000 new advertising jobs created over the next ...