Tag Archives: advertising association

UK gears up for international ads drive in Export Month

Advertising is one of the UK’s most successful exports so it’s likely to be needed in Boris Johnson’s brave new world of no EU membership and (it’s hoped) more trade deals elsewhere. This month, dubbed Export Month, sees the official ...

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UK ad expenditure leaps in surprise Q1 – radio is the star

Um, what exactly is going on here? Some people say that advertising is divorced from reality and the latest UK ad expenditure figures might underline that view. According to the Advertising Association/WARC UK advertising scored its 19th consecutive quarter of ...

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Advertising Association fights to keep post-Brexit doors open

The Advertising Association is banging the drum for immigrants post-Brexit with a new campaign from adam&eveDDB based on a report – World Class Talent, World Class Advertising – which shows the the UK (London in particular) attracts more overseas ad ...

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Lefroy steps down as Advertising Association boss

Ad industry veteran Tim Lefroy is stepping as CEO of The Advertising Association after a seven year stint. The AA represents advertisers, agencies and media owners. Lefroy (left) says: “It’s a unique privilege to serve advertising in the AA role ...

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AA predicts ad boom with 70,000 new jobs

The so-called creative industries are said to be worth £70bn to the UK economy (shouldn’t everyone get a rebate from HMRC?) and now the Advertising Association is predicting that there will be 70,000 new advertising jobs created over the next ...

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