The UK Advertising Exports Group (UKAEG) and the Department for Business and Trade are taking their wares to Austin, Texas, for the SXSW tech fair in March, one of 40 UK participants. The aim being to showcase the UK’s “global ...
Read More »AA/WARC : UK adspend surges ahead, inflation takes its toll
UK Adspend is rattling along at a fair old lick, up 28.3% year on year in Q1 2022, reaching £8.6bn and heading for a new record of £35.4bn (up 10.9% on 2021.) Rather dauntingly 74.3% of this is forecast to ...
Read More »AA WARC: UK adland heads for record £30bn
The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn. The new findings upgrade ...
Read More »The AA’s Stephen Woodford: what 2022 might bring for advertising – pandemic permitting
Our AA/WARC adspend forecast predicts continued strong growth in the advertising market, after a record year in 2021, with the fastest rebound of any major international market continuing into 2022. Like the last couple of years, these predictions have the ...
Read More »40 over Forty list uveiled to combat ageism
Campaigning group 40 over Forty has released its list of seasoned movers and shakers after totting up 6,000 votes. The group advises the UK Advertising Association on ageism. The aim being to combat ageisn in ad/media/marketing land in the interest ...
Read More »Tesco’s Alessandra Bellini is new AA president
The UK’s Advertising association has a new president, Tesco chief customer officer Alessandra Bellini. Bellini (below) takes over from former Unilever CMO Keith Weed who’s finished his three-year stint. Bellini, who will work with AA chair Philippa Brown of media ...
Read More »The AA’s Stephen Woodford: Ad Net Zero marks first anniversary with major new initiatives
As COP26 rapidly approaches, the urgency around climate action has never been greater and is shared across the advertising sector by individuals and companies alike. Some 71% of people working across the industry are worried about the negative impacts of ...
Read More »UK’s Advertising Association saddles up to help creative industries, defends gambling ads
Nobody yet really knows what the impact of Covid-19 will be on advertising, marketing and media (or, indeed, anything else) but it is certain to be sharp and painful. The UK’s Advertising Association, which these days does a pretty good ...
Read More »AA forecasts (relatively) optimistic 16.7% drop in UK adspend – recovery in 2021
The UK Advertising Association, in conjunction with WARC, is forecasting a 16.7% fall in adspend in 2020 compared to 2019 – which most media owners would probably bite their hands off for, with Covid-19 raging. Many people are forecasting 30 ...
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