The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn. The new findings upgrade ...
Read More »The AA’s Stephen Woodford: what 2022 might bring for advertising – pandemic permitting
Our AA/WARC adspend forecast predicts continued strong growth in the advertising market, after a record year in 2021, with the fastest rebound of any major international market continuing into 2022. Like the last couple of years, these predictions have the ...
Read More »40 over Forty list uveiled to combat ageism
Campaigning group 40 over Forty has released its list of seasoned movers and shakers after totting up 6,000 votes. The group advises the UK Advertising Association on ageism. The aim being to combat ageisn in ad/media/marketing land in the interest ...
Read More »Tesco’s Alessandra Bellini is new AA president
The UK’s Advertising association has a new president, Tesco chief customer officer Alessandra Bellini. Bellini (below) takes over from former Unilever CMO Keith Weed who’s finished his three-year stint. Bellini, who will work with AA chair Philippa Brown of media ...
Read More »The AA’s Stephen Woodford: Ad Net Zero marks first anniversary with major new initiatives
As COP26 rapidly approaches, the urgency around climate action has never been greater and is shared across the advertising sector by individuals and companies alike. Some 71% of people working across the industry are worried about the negative impacts of ...
Read More »UK’s Advertising Association saddles up to help creative industries, defends gambling ads
Nobody yet really knows what the impact of Covid-19 will be on advertising, marketing and media (or, indeed, anything else) but it is certain to be sharp and painful. The UK’s Advertising Association, which these days does a pretty good ...
Read More »AA forecasts (relatively) optimistic 16.7% drop in UK adspend – recovery in 2021
The UK Advertising Association, in conjunction with WARC, is forecasting a 16.7% fall in adspend in 2020 compared to 2019 – which most media owners would probably bite their hands off for, with Covid-19 raging. Many people are forecasting 30 ...
Read More »UK gears up for international ads drive in Export Month
Advertising is one of the UK’s most successful exports so it’s likely to be needed in Boris Johnson’s brave new world of no EU membership and (it’s hoped) more trade deals elsewhere. This month, dubbed Export Month, sees the official ...
Read More »People trust ad execs even less than estate agents and Boris Johnson – send for a doctor
Who’d be an ad executive these days? Your clients don’t like you (even the ones who think you’re OK think you’re charging to much), you’re accused of sexism and harassment on a regular basis and if you’re a really unlucky ...
Read More »