accenture
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Ad Tech
Accenture makes its media move, WPP moves into Unilever
What’s Accenture Interactive going to do about media, we’ve all been asking. Now we know, it’s launching Accenture Interactive Programmatic…
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Advertisers
Radisson picks Accenture for global experience brief
It’s quite an advantage in any competition when you determine the rules of engagement and Accenture Interactive seems to have…
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Advertisers
Accenture boosts integrated offer with expanded London HQ
Accenture Interactive is bringing together its London operations, installing design studio Fjord and other bits including technology in the same…
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Ad Tech
Accenture’s pitch to CMOs: we can save your job
Accenture Interactive offered an intriguing glimpse of its sales pitch to clients at ISBA’s annual conference yesterday. Anatoly Roytman (above),…
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Ad Tech
Accenture makes running in global M&A says new R3 report
Global marketing consultancy R3 has been casting its eye over mergers and acquisitions in 2017 and, while the overall number…
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Ad Tech
Customer experience is the new marketing battleground says new WARC survey
The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent…
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Ad Tech
Accenture’s big move for tech wizard Mackevision puts holding companies in the shade
A tale of two acquirers: WPP has just bought a Portuguese agency, BAR, to merge into Ogilvy. BAR has revenues…
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Ad Tech
Now Accenture wins Vatican media communications
We’ve noticed that Accenture Interactive is taking over (bits of) the corporeal world, now it’s expanding its horizons to matters…
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Advertisers
Maserati picks Accenture as global “experience” agency
Accenture Interactive has taken another biggish step into adland with its appointment as Maserati’s “global experience agency of record,” handling…
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