Accenture Interactive is bringing together its London operations, installing design studio Fjord and other bits including technology in the same Farringdon building as its creative agency Karmarama. Accenture says this is “the next step in its approach of nurturing the diverse talents of the businesses and teams it has acquired and allowing them to collaborate more closely with its clients.”
Accenture was appointed by Maserati as its “global experience agency” last year and is believed to have another big global win in the offing. Bringing everything together should be a useful way of showing other prospective clients that it has a joined-up offering, something the big agency holding companies have been accused recently of lacking. Unilever CMO Keith Weed said in a recent interview that he hankered after the days when JWT (now owned by WPP) did everything under one roof including media.
Design operation Fjord was the consultancy’s first foray into creative and UK group director Abbie Walsh says: “As the founding studio in the Fjord network, Fjord London takes pride in continuing a legacy as a lighthouse for the organisation. This new, design-led space will encourage collaboration, cultivate creativity and bring breakthrough services to life. We’ve also designed the space with our clients in mind, encouraging them to come and create experiences with us.”