Radisson picks Accenture for global experience brief

It’s quite an advantage in any competition when you determine the rules of engagement and Accenture Interactive seems to have done just that with its favoured description: “global experience agency.”

Last year Maserati appointed it to just such a role and now hotel giant Radisson has appointed it to “increase the digital presence of the company’s brands and hotels and transform the digital experience to improve customer acquisition and retention.”

Radisson brands include Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson and Country Inn & Suites by Radisson. Radisson operates more than 1100 hotels worldwide. Accenture Interactive will work with the consultancy’s Travel Industry Group.

Radisson hotel Group VP Digital Remy Merckx says: “In a crowded hospitality space, Radisson Hotel Group is striving to differentiate itself from the rest through personalized and meaningful experiences, and making every moment matter for our guests – starting from a simple Google search to a memorable stay at one of our hotels, post-stay engagement and loyalty. We are delighted to partner with a digital industry leader like Accenture to help us achieve this vision.”

Anatoly Roytman, who leads Accenture Interactive in Europe, Africa and Latin America says: “As Radisson Hotel Group’s experience agency, we can offer a new approach to build creative digital campaigns, as well as a solid channel strategy to raise brand equity, revenue growth and customer love. Taking a holistic approach to data, creativity and marketing technologies means we can support Radisson Hotel Group to deliver market-leading digital campaigns.”

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