accenture
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Advertisers
WPP wars with Accenture over media audits
WPP’s GroupM has declared war (they’ve been rowing for years) on Accenture Media Management, the consulting giant’s media auditing arm.…
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News
Droga5 valued at $475m in Accenture deal – Publicis sees benefit from diving into consultancy
Ad Age and others have been delving into talent/broadcast conglomerate Endeavor’s accounts to find out of how much it earned…
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Now hungry Accenture buys Spanish agency Shackleton
Hard on the heels of buying New York and London-based Droga5, Accenture Interactive has snapped up another highly-regarded creative agency…
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Advertisers
Can the likes of Accenture bring some stability to the creative agency business?
Is Accenture Interactive’s purchase of Droga5 a game-changer for both parties and the industry as a whole? David Droga (below,…
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News
Engine unveils its three new pillars – but is this wise?
Engine, the marcoms group set up by former WCRS founder Peter Scott, announced last year that it was getting rid…
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Advertisers
Kenco goes from JWT to Accenture’s Karmarama
Jacobs Douwe Egberts, which now includes Mondelez’ coffee business, has picked Karmarama as its creative agency. The business spent ten…
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Agencies
Accenture revenues surge, Publicis raids Tesco and Amazon.
Communications, media and technology continues to deliver the goods for Accenture with third quarter earnings of $2.13bn compared with $1.75bn…
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Agencies
Is Droga5 the next item on Accenture’s menu?
Whatever you say about the agency holding companies – and we do – they have a certain track record in…
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Consultants make their mark at Cannes and it heralds a big industry shake-up
Accenture Interactive won its first Cannes Lions Grand Prix for The Times’ ‘JFK Unsilenced’ from Ireland’s Rothco, Deloitte Digital in…
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