Now hungry Accenture buys Spanish agency Shackleton

Hard on the heels of buying New York and London-based Droga5, Accenture Interactive has snapped up another highly-regarded creative agency Shackleton in Madrid.

Shackleton was founded in 2004 and now has 160 staff. Clients include Coty, Campari, Aperol and Sony Pictures.

Accenture Interactive EMEA boss Anatoly Roytman says: “The addition of Shackleton proves our commitment to fostering creative talent and expanding our capabilities globally so that we can help our clients build highly creative and effective brand experiences.”

Shackleton CEO Pablo Alzugaray says: “We’re proud to join Accenture Interactive and help to further enhance its Experience Agency model. This opportunity will provide our team and clients with global reach and the ability to better scale our customer experiences, which is essential to breaking through in today’s increasingly competitive environment.”

Here’s a diverting film made by Shackleton to mark the occasion.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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