Tag Archives: accenture interactive

Accenture pulls out of media auditing – could Dentsu’s DAN be in its sights?

Anybody out there with a media agency they’d like to sell? Accenture is pulling out of media auditing to concentrate on “agency” services, which may well include full-on media planning and buying. It already handles programmatic for some advertisers. Accenture ...

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Accenture Interactive guiding light Anatoly Roytman steps down after ten years

Accenture Interactive leader Anatoly Roytman (below), who runs the digital giant outside the US, is retiring after ten years there. Accenture says: “We can confirm that Anatoly Roytman will be retiring at the end of the year, following a brilliant ...

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Accenture adds a new quiver to its armoury with UK consultancy Bow & Arrow

Accenture Interactive’s appetite for new acquisitions shows no sign of abating: now it’s bought UK consultancy Bow & Arrow, described as a “digital ventures consultancy that helps clients identify and create new digital products and services that fulfil unmet customer ...

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Rapid growth Accenture closes on ad holding rivals

Accenture is closing rapidly on its rivals in marcoms – the big ad holding companies – reporting $8.76bn in revenue from its Communications, Media and Technology practice in fiscal 2019, out of a total revenue of $43.2bn, 8.5 per cent ...

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Decision time for Accenture as it weighs bid for MDC

Accenture Interactive has had a great time for the past few years as it has cherry-picked creative agencies and lured a few big international marketers with its pitch as the “global experience agency.” But it hasn’t quite happened yet even ...

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We’re growing Karmarama tells agency rivals as it embarks on hiring spree

Karmarama, now Accenture Interactive’s flagship agency in the UK, has uncorked a challenge to the struggling creative establishment by saying it plans to recruit up to 100 more staff next year, bringing the total to about 400. There will, one ...

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Accenture builds German power base with Kolle Rebbe

Accenture Interactive is boosting its already sizeable footprint in Germany with the acquisition of Hamburg’s Kolle Rebbe, ranked as Germany’s seventh-largest ad agency. In January Accenture bought Mackevision, a leading producer of computer-generated imagery and content, while last year it ...

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