David Droga (below) has been annointed as the new CEO (and creative chairman, of course) of Accenture Interactive, the consultancy-owned marcoms group that acquired D5 in 2019. He succeeds Brian Whipple who’s retiring. The move is, presumably, a sign that ...
Read More »Accenture pulls out of media auditing – could Dentsu’s DAN be in its sights?
Anybody out there with a media agency they’d like to sell? Accenture is pulling out of media auditing to concentrate on “agency” services, which may well include full-on media planning and buying. It already handles programmatic for some advertisers. Accenture ...
Read More »Accenture Interactive guiding light Anatoly Roytman steps down after ten years
Accenture Interactive leader Anatoly Roytman (below), who runs the digital giant outside the US, is retiring after ten years there. Accenture says: “We can confirm that Anatoly Roytman will be retiring at the end of the year, following a brilliant ...
Read More »Accenture adds a new quiver to its armoury with UK consultancy Bow & Arrow
Accenture Interactive’s appetite for new acquisitions shows no sign of abating: now it’s bought UK consultancy Bow & Arrow, described as a “digital ventures consultancy that helps clients identify and create new digital products and services that fulfil unmet customer ...
Read More »Rapid growth Accenture closes on ad holding rivals
Accenture is closing rapidly on its rivals in marcoms – the big ad holding companies – reporting $8.76bn in revenue from its Communications, Media and Technology practice in fiscal 2019, out of a total revenue of $43.2bn, 8.5 per cent ...
Read More »When Sorrell met Whipple: the rumble on La Croisette
In the blue corner, barefoot Brian Whipple, global CEO of Accenture Interactive, kicked off his shoes and sipped a pint of beer. In the red corner, Martin Sorrell, executive chairman of S4 Capital, drank water with a slice of lemon ...
Read More »Accenture throws down gauntlet to ad holding companies as it buys creative superstar Droga5
We’ve been waiting for the big one from Accenture and here it is: Accenture Interactive is buying Droga5, the pioneering creative agency founded by David Droga, currently part-owned by Hollywood outfit WME. Accenture Interactive CEO Brian Whipple (left below with ...
Read More »Decision time for Accenture as it weighs bid for MDC
Accenture Interactive has had a great time for the past few years as it has cherry-picked creative agencies and lured a few big international marketers with its pitch as the “global experience agency.” But it hasn’t quite happened yet even ...
Read More »We’re growing Karmarama tells agency rivals as it embarks on hiring spree
Karmarama, now Accenture Interactive’s flagship agency in the UK, has uncorked a challenge to the struggling creative establishment by saying it plans to recruit up to 100 more staff next year, bringing the total to about 400. There will, one ...
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