Tag Archives: accenture interactive

David Droga (below) has been annointed as the new CEO (and creative chairman, of course) of Accenture Interactive, the consultancy-owned marcoms group that acquired D5 in 2019. He succeeds Brian Whipple who’s retiring. The move is, presumably, a sign that ...

Anybody out there with a media agency they’d like to sell? Accenture is pulling out of media auditing to concentrate on “agency” services, which may well include full-on media planning and buying. It already handles programmatic for some advertisers. Accenture ...

Accenture Interactive leader Anatoly Roytman (below), who runs the digital giant outside the US, is retiring after ten years there. Accenture says: “We can confirm that Anatoly Roytman will be retiring at the end of the year, following a brilliant ...

Accenture Interactive’s appetite for new acquisitions shows no sign of abating: now it’s bought UK consultancy Bow & Arrow, described as a “digital ventures consultancy that helps clients identify and create new digital products and services that fulfil unmet customer ...

Accenture is closing rapidly on its rivals in marcoms – the big ad holding companies – reporting $8.76bn in revenue from its Communications, Media and Technology practice in fiscal 2019, out of a total revenue of $43.2bn, 8.5 per cent ...

In the blue corner, barefoot Brian Whipple, global CEO of Accenture Interactive, kicked off his shoes and sipped a pint of beer. In the red corner, Martin Sorrell, executive chairman of S4 Capital, drank water with a slice of lemon ...

We’ve been waiting for the big one from Accenture and here it is: Accenture Interactive is buying Droga5, the pioneering creative agency founded by David Droga, currently part-owned by Hollywood outfit WME. Accenture Interactive CEO Brian Whipple (left below with ...

Accenture Interactive has had a great time for the past few years as it has cherry-picked creative agencies and lured a few big international marketers with its pitch as the “global experience agency.” But it hasn’t quite happened yet even ...

Karmarama, now Accenture Interactive’s flagship agency in the UK, has uncorked a challenge to the struggling creative establishment by saying it plans to recruit up to 100 more staff next year, bringing the total to about 400. There will, one ...