Tag Archives: AA

UK Ad Association’s Ad Net Zero aims at global reach

Still not entirely sure how adland can save the planet by cutting emissions – can’t be that many of them surely? – but the UK Advertising Association’s Ad Net Zero initiative is bigging it up at Cannes, announcing an international ...

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Advertising Association and DIT wave export flag at Cannes

The UK is waving the flag for advertising exports Cannes Lions with a trade mission from the Department of International Trade (DIT) in partnership with an industry coalition including the Advertising Producers Association (APA), Clear Channel, Channel 4, Framestore, M&C ...

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Pandemic recovery boosts UK adspend to record £31.9 billion

The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020’s original forecast of £24bn, set at the ...

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UK ad expenditure leaps in surprise Q1 – radio is the star

Um, what exactly is going on here? Some people say that advertising is divorced from reality and the latest UK ad expenditure figures might underline that view. According to the Advertising Association/WARC UK advertising scored its 19th consecutive quarter of ...

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