Tag Archives: AA

The advertising industry’s inclusion initiative, All In, led by the Advertising Association, the IPA and ISBA, has launched a new campaign created by 2022 UK Young Lions winners, James Danson, Art Director, Havas Lynx Group and Glenn Scholefield, Copywriter, TBWA\MCR, ...

Campaign reckons the AA (Automobile Association as was) has gone to The Gate, the main creative agency in the MSQ marcoms network. If so it’s quite a coup for the Gate, especially so as the competition included New Commercial Arts ...

UK advertising growth is slowing according to the latest Advertising Association/WARC Expenditure Report, but is set to reach £34.9bn for the whole year, a slight reduction on previous forecasts. AA/WARC is forecasting 3.9% growth in 2023, a reduction of 0.5% ...

The UK’s AA (Automobile Association as was) is reviewing its account at adam&eveDDB after eight years. A&E is reportedly not repitching. The agency change hardly comes as a surprise as the AA’s most recent work has singularly lacked A&E’s usual ...

Still not entirely sure how adland can save the planet by cutting emissions – can’t be that many of them surely? – but the UK Advertising Association’s Ad Net Zero initiative is bigging it up at Cannes, announcing an international ...

The UK is waving the flag for advertising exports Cannes Lions with a trade mission from the Department of International Trade (DIT) in partnership with an industry coalition including the Advertising Producers Association (APA), Clear Channel, Channel 4, Framestore, M&C ...

The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020’s original forecast of £24bn, set at the ...

The UK Advertising Association, in conjunction with WARC, is forecasting a 16.7% fall in adspend in 2020 compared to 2019 – which most media owners would probably bite their hands off for, with Covid-19 raging. Many people are forecasting 30 ...

Britain’s AA (Automobile Association back in the day) could do with a bit of roadside assistance itself as its private equity buyers lumbered it with £2bn or so of debt – as they do. It’s trying hard to improve the ...