The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020’s original forecast of £24bn, set at the ...
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The UK Advertising Association, in conjunction with WARC, is forecasting a 16.7% fall in adspend in 2020 compared to 2019 – which most media owners would probably bite their hands off for, with Covid-19 raging. Many people are forecasting 30 ...
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Britain’s AA (Automobile Association back in the day) could do with a bit of roadside assistance itself as its private equity buyers lumbered it with £2bn or so of debt – as they do. It’s trying hard to improve the ...
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VW Commercial Vehicles is partnering with Men’s Health Awareness Trust in its current ‘Balls to Cancer’ campaign inviting men to get their privates checked. So agency adam&eveDDB has produced a pleasing little vignette on the subject. Will it make a ...
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Um, what exactly is going on here? Some people say that advertising is divorced from reality and the latest UK ad expenditure figures might underline that view. According to the Advertising Association/WARC UK advertising scored its 19th consecutive quarter of ...
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