Campaign reckons the AA (Automobile Association as was) has gone to The Gate, the main creative agency in the MSQ marcoms network.
If so it’s quite a coup for the Gate, especially so as the competition included New Commercial Arts and Anomaly London.
NCA founders James Murphy and David Golding also co-founded adam&eveDDB which handled the AA for the best part of a decade (above.)
No official word yet so let’s what happens.
