Technology
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Talon’s Imran Elahi: an outsider’s view of programmatic advertising in digital Out of Home
I recently joined Talon as their Head of Digital, a new role for the company and a reflection of the…
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WPP closes $300m shopper marketing agency Triad
What’s $300m anyway? WPP is closing Triad, the shopper marketing agency it bought for $300m in 2016. WPP’s GroupM says:…
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Talon: Ada analysis shows UK Out of Home population movement plateaus during lockdown week three
New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during…
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Sacha Wilson and Josey Bright: in-housing and restructuring agency-client relationships in coronavirus
Major economic crises always have significant implications for service provider relationships and the ad industry is no different. The current…
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Dentsu moves swiftly to lock in Merkle in buyout deal
Being anywhere in adland is a precarious business at the moment but managers and staff at Merkle, the performance marketing…
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Exclusive: my life as a fake Facebook account
There’s an interesting class action lawsuit under way in America (no, don’t stop reading already) with a small business filing…
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Analysis from Talon’s Ada shows true UK population movement during Covid-19
Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March…
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CEO Read battens down the virus hatches at WPP – but early 2020 trading is promising
WPP CEO Mark Read has had a pretty good war so far and now he’s responded to the Covid-19 virus…
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Publicis scraps guidance until day of reckoning April 23
How are we to assess the fortunes – and management – of the big ad holding companies over the next…
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