Technology
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WPP adds to big Whirlpool with kiwi fruit king Zespri
WPP’s Mark Read said he had a $4bn billing pipeline of new business recently and details are coming thick and…
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MSQ grows again as it closes deal to buy Be Heard
Marcoms group MSQ has completed the acquisition of smaller rival Be Heard Partnership in a deal with an enterprise value…
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UK is crisis area for WPP as holding company cleans the stables, matches its global peers
WPP had a pretty gruesome April, May and June with Q2 like-for-like sales (its version of organic growth) falling 23%…
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Giles Keeble: is modern marketing any better than the marketing we used to know?
About six months ago I was about to write a piece prompted by a McKinsey article about ‘Modern Marketing’ and…
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Josko Grljevic of Talon: digital transformation – breakfast, tech and the royal flush
We are at the start of what is likely to be the most intense period of rapid digitisation in history.…
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WFA says programmatic media trading taking over the world
Programmatic media buying may be the proverbial snake pit but that doesn’t stop advertisers sleepwalking into it. The algorithms are…
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MSQ lures data boss Goodwin from Wunderman Thompson
MSQ Partners has hired Robert Goodwin from Wunderman Thompson as its first chief data officer. Goodwin’s is a group role…
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WPP’s GroupM hires Kirk McDonald from Warner’s Xandr as new North America CEO
WPP has made a key appointment: Kirk McDonald (below) has been hired from WarnerMedia’s Xandr programmatic unit to be the…
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On the up St Luke’s wins prized Ocado ad account
Independent London agency St Luke’s is on a roll – it won the Daily Mail account a couple of weeks…
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