Technology
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Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?
With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build…
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David Blaseby of MullenLowe Profero: how creative agencies can succeed at CX
The recipe for successful CX implementation. I’m not a good cook beyond the basics. Ask me to make anything fancy…
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Zemoga deal catapults S4 Capital into tech services
Another week another “merger” for Sir Martin Sorrell’s go-go S4 Capital and its main brand Media.Monks. This time it’s the…
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WFA survey shows clients all at sea as they try to navigate digital media
Advertisers may be spending money on media as if there’s no tomorrow but about half of themn have little idea…
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S4 Capital’s Media.Monks bags San Francisco’s Cashmere
Sir Martin Sorrell’s S4 Capital has bagged another one (“merged with” as it prefers) in Cashmere which is joining its…
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Publicis says it’s now a platform and brings in Sylvie Ouziel to make it work
Sylvie Ouziel has joined Publicis Groupe as its first “leader of Shared Platforms,” which might mean everything or not as…
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You & Mr Jones’ Nick Emery on why we need a new breed of media agencies
Crater Lake & Co is a new kid on the block among the burgeoning ranks of consultants – these days…
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Wunderman Thompson wins Pets At Home digital
Pets At Home Group has awarded its digital business to Wunderman Thompson, which teams the WPP agency with Pets’ consumer…
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Jungle Creations sells majority stake to PE firm Livingbridge
Social media publisher Jungle Creations has sold a majority stake to private equity firm, Livingbridge for an undisclosed sum, following…
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