Technology
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Watching the detectives: Apple’s iPhone in Hollywood mode
Apple’s iPhone 13 Pro gives you “Hollywood in your pocket” says this new campaign, plugging its “cinematic mode” that lets…
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Graham Fink: creativity in 2021 – don’t make ads, make TikToks
What a difference a year makes. This time 12 months ago it was all lockdowns and bubbles and social distancing…
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2021’s stand-out performers: MAA agencies, advertiser and ad holding company of the year
2021 was a surprisingly good year for the ad holding companies, boards and shareholders anyway, as advertising bounced back from…
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Microsoft to buy AT&T’s Xandr to boost ad tech offer
Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T…
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Fiona Foy: trust, yes, but verify too in media agency deals
Five years ago, the ANA highlighted the lack of transparency in the media and advertising supply chain in their ground-breaking…
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Talon Outdoor helps commuters find quietest journey slots with new data tool Plan It
Talon Outdoor is launching data-backed travel tool, Plan It, launched today to provide London Underground travellers with the quietest time…
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Talon CEO Barry Cupples: how technology has created a new world of Out of Home
“Can Out of Home be more than a support medium for a major advertiser’s global campaign? Be more of a…
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AKQA beats the odds with new ID for Kingsman film producer Matthew Vaughan
AKQA has teamed with UK film producer Matthew Vaughan (Kick Ass, Kingsman, Layer Cake, Eddie The Eagle, Harry Brown, Rocketman,…
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ID Comms: digital is number one media transparency worry
Concerns about digital are the number one transparency issue for advertisers according to new research from ID Comms. The ID…
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