Technology
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Pandemic recovery boosts UK adspend to record £31.9 billion
The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full…
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WPP starts 2022 strongly, raises guidance to 6% and rejigs GroupM into new data-based pyramid structure
WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5%…
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New Twitter owner Elon Musk becomes the ultimate media power broker
Elon Musk is buying Twitter for $44bn (with a third of the money coming from banks) but it’s far from…
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WPP to launch end-to-end online retail business Everymile
WPP is pushing further into ecommerce with a new division – Everymile – which won’t just create and manage web…
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Netflix woes hit streaming market – is it ads to the rescue?
So is it curtains for Netflix and, indeed, all the other streaming services? Netflix shares lost 40% of their ‘value’…
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Publicis surges into 2022 with 10.5% Q1 growth
Publicis Groupe has continued the good work of 2021 into 2022 with Q1 net revenue of €2.8m, up 17.1%, and…
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Droga5 takes us for new trip into Meta’s mysterious verse
Facebook (Meta as it now is) is giving the metaverse its best shot, as is agency Droga5 New York. Here’s…
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Charlotte Willcocks : why culture is the future of strategy
Traditional strategy, as we know it, set down by ‘the founding fathers’ of advertising is no longer enough to cut…
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David Patton: why Web3 will mean more for marketers than the metaverse
Over the past few months, we’ve seen wide press coverage around two dominant tech-forces each vying to represent the next…
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