Technology
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From streets to strategy: how large format digital OOH outshines online video to redefine media planning
By Steve Bernard, head of insight Ocean Outdoor. The media landscape has long been shaped by impressions and reach –…
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Wren and Krakowsky top ad bosses pay league
Adweek has been doing some useful sleuthing into holding company bosses pay and the list is topped comfortably by Omnicom’s…
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What you didn’t hear at Cannes: everyone’s now an ad agency – which is bad news for ad agencies
David Jones’ Brandtech Group was one of the two big new tech-based outfits that set out to change ad holding…
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Brave Bison buys Mark Ritson’s MiniMBA training business
The marketing world’s favourite pundit Mark Ritson has sold his MiniMBA business to marcoms group Brave Bison. Ritson becomes a…
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And here’s another AI generated masterpiece….
Are your ears bleeding from talk of AI? Clients are excited about it anyway, judging by the chatter from Cannes.…
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James Kirkham: from Cannes to Tehran, and our split screen era
The Cannes Lions festival has always been a reliable mirror for the advertising industry. Delegates wearing sunglasses on panels, sitting…
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Alexandra Jardine: AI vs humans will be the Cannes conundrum this year
You can’t escape from AI at Cannes this year. It looms over the festival in a dystopian manner; not just…
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What WPP needs from its next CEO
How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start,…
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Publicis wins $1.7bn Mars media from WPP – adds commerce and influencers
At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down,…
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