Technology
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Rapp wins B&Q’s customer accounts
Omnicom’s Rapp, now described as a precision marketing agency, continues to pick up business as all and sundry dive into…
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Ocean Outdoor: Selling the sizzle and the sausage with premium OOH
By Steve Bernard. Opportunity knocks for FMCG brands looking to the brand building power of premium Out of Home (OOH)…
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Tracey Shirtcliff: why AI should transform marketing agency pricing
Artificial intelligence (AI) has already been credited with facilitating far-reaching process change in many sectors. It’s already supporting a variety…
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MAA Ad of the Week: Teamwork.com on pesky clients
Clients are taking a battering this week with X’s Elon Musk on their tail over their choices of media. They…
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Now Musk sues advertiser body for boycotting X
It’s no surprise to see Elon Musk supporting Donald Trump, the two seem to inhabit parallel universes mostly of their…
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WPP falls back in H1 2024, sells FGS Global for £604m
The good news for WPP as it reports its half year 2024 figures is that it’s banking £604m after tax…
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Kevin Henry of Ocean Outdoor: how brands can leverage sports with high profile OOH fan experiences
1/Ocean has become, in part, a free to air sports broadcaster in recent years with its large screen coverage of…
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Google pulls AI Gemini ad after backlash
AI has become a man-trap for some ads, any mention of its merits is likely to provoke one of those…
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Wavemaker trio charged with rebooting GroupM new business
WPP’s GroupM, still adland’s biggest media agency empire, has been stuttering recently and is trying to do something about it…
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