Technology
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New Commercial Arts enlists AI for Vodafone
Here’s a step forward for the dreaded AI, a new Vodafone corporate-style film, running as an ad in the some…
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Michael Farmer: why Publicis is leading the holding company pack
This is consultant Michael Farmer’s recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP,…
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Jaguar’s ‘fearless creativity’ goes Barbie and beyond
Here it is then, the new Jag concept car – the ‘Barbie relaunch’ as it’s already been designated by some…
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Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth any time soon
In its simplest form, retail media is any omnichannel commerce touch point that’s been bought directly from a Retail Media…
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Global Out of Home specialist billups expands in UK with Mediabridge
Out of home specialist agencies have rather gone out of fashion recently, for the holding companies anyway, with WPP’s Kinetic…
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New-look Jaguar warms up the online world as it plots challenge to Tesla
Jaguar Cars is going all-electric and, in advance, has unveiled a new online media blitz that doesn’t feature, um, cars.…
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Key Ahmed ally at AKQA Sam Kelly quits
You worry a bit about the AKQA in AKQA Group (which now includes Grey.) Founder Ajaz Ahmed resigned after 30…
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It’s payday for Musk as advertisers return to X
Advertisers are reportedly flooding back to Elon Musk’s X in the US following his unveiling as president-elect Trump’s BFF. IBM,…
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Publicis Groupe in the jobs vanguard as Leo Burnett closes GM outpost
It’s that time of year when HR departments dust off their scalpels and try to make the numbers fit. Which…
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