Technology
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Omar Oakes: If you make $5bn a year from scam ads, are they a feature or a bug?
It should be a cause of embarrassment for an entire industry that fewer than half of people trust its core…
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MAA Ad of the Week: Anthropic from Mother
It’s a long time since an ad campaign caused as much of a stink as this: Mother’s rather understated Super…
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Publicis Groupe out-performs again with 5.9% quarterly growth
Many in the ad world have been waiting (or hoping) for Publicis to drop the ball but they’ll have to…
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YouTube fights back against TV measurement
The tech platforms are full of it when they’re boasting about their performance, not so helpful when their numbers are…
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Ocean Outdoor’s Nick Shaw: the year ahead for agencies, advertisers and audiences
1/ British companies are sometimes criticised for not investing enough, admittedly in a difficult macro-economic environment. What are Ocean’s investment…
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WPP aims to “democratise” AI with new Agent Hub
WPP is unveiling its latest package of AI goodies at CES in Las Vegas, namely Agent Hub on WPP Open…
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Now WPP nabs some of Kenvue alongside Publicis
Big reviews are still landing and WPP, aginst the odds, seems to be having a pretty good time of it.…
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AI fails McDonald’s
McDonald’s has pulled this entirely AI-generated ad in the Netherlands, following a volley of internet abuse. From the local branch…
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Google sets out its reinvention stall for 2025 and beyond
Accenture says all its staff are now ‘reinventors’ (as opposed to boring old consultants) and Google has joined it on…
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