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Online marketing for casinos 101: player acquisition and retention
The online gambling sector provides an excellent case study for online marketing more broadly. Casino operators exist almost exclusively within…
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Tom Denford and David Indo at ID Comms: is media ruining advertising?
On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower…
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Tom Denford and David Indo from ID Comms: has Facebook peaked?
On this week’s #MediaSnack Tom and David look at the challenges facing Facebook and ask if the company can maintain…
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Tom Denford from ID Comms and Brian Wieser of Pivotal Research: holding company finances are a black box
On this week’s #MediaSnack Tom Denford chats to Brian Wieser, the marketing business’s favourite analyst. Tom and Brian talk about…
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Tom Denford and David Indo from ID Comms: who wants to be a media CEO?
On this week’s #MediaSnack Tom and David look at the sudden wave of CEOs departing UK media agencies. Four big…
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Tom Denford and David Indo from ID Comms: could Accenture buy Publicis Groupe?
On this week’s #MediaSnack Tom and David look at the rumours (and plausible evidence) that one of the major advertising…
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Hogarth Worldwide: from localisation and adaptation to creative excellence
An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting…
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Tom Denford and David Indo of ID Comms: what’s ahead for 2018 media pitches?
On this week’s #MediaSnack Tom and David reflect on what’s driving media pitches in 2017 and what to expect to…
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Tom Denford and David Indo from ID Comms: how to tackle ad fraud
On this week’s #MediaSnack Tom and David stare into the gigantic dark abyss that is ad fraud. So often quoted…
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