Social Media
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L’Oreal hits the metaverse with Wunderman Thompson
The metaverse may not be doing much for Mark Zuckerberg but French giant L’Oreal seems happy enough: launching a selection…
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FAAAC attacks ageism in advertising – the scandal that inclusivity tsars dutifully ignore
See that Interpublic’s R/GA, once the high flying digital agency, is laying off 15% of its US staff. Wonder how…
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Bud Light shuffles marketing pack after trans fiasco
The mighty Anheuser-Busch (AB InBev’s US arm that allegedly made Milwaukee famous) has backtracked spectacularly over its decision to feature…
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Can New Commercial Arts recapture the great ad days of Sainsbury’s and David Abbott?
Sainsbury’s is one of those accounts that have defined British advertising over the years, most notably its 35 year stint…
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Memo to Ofcom: we don’t need more ads, just better TV
Ofcom is the UK regulator that’s supposed to keep media in check, including the internet and mobile. This, as you…
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Data drives Publicis to 7.2% Q1 growth
Publicis Groupe moved ahead of US rival Omnicom in the organic growth stakes in Q1 2023, posting 7.1%, largely driven…
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MAA blast from the past: banned Marmite ad – and a new one some might not like
Ads ain’t what they used to be is a familiar complaint (here anyway) but one reason is the volley of…
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The wonderful world of Mother: Trainline and Make My Money Matter
You sometimes muse about what exactly goes on in the collective imagination of Mother – an indisputable conclusion is the…
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WPP’s Open X adds Andrew Keller, Publicis backtracks to network model
Andrew Keller is joining WPP’s “Coca-Cola focussed” agency OpenX as its first global CCO, reporting to WPP CCO Rob Reilly.…
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