Social Media
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WARC: recovering global adspend to hit $1trn in 2024 – just five tech giants dominate
Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – dominate global ad expenditure and are set to increase…
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Is Conscious Advertising Network CAN a threat to free media?
UK-based CAN is a “coalition” of over 180 advertisers, agencies, tech providers and civil society groups that sets out to…
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Netflix is Beano Brains’ top Gen Alpha brand – BBC bombs
Beano Brains, described as a specialist kids and family agency (yes, the comic is related) has produced its latest 60,000-strong…
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Ex-Saatchi & Saatchi CEO Chris Kay launches global coaching collective
Former Saatchi & Saatchi London boss Chris Kay is launching a global coaching and content “collective” called andOpen.xyz. Kay (above),…
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Richard Malton: digital out of home – why fake it when you can make it?
In 1989 my work placement from Manchester Poly took me to the English Super Luxury brand Asprey in New York.…
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Influencers are dead. Long live the influencer says Accenture Song
Influencers have become a short cut for marketers looking for a hotline to an audience at a reasonable price. But…
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MAA Ad of the Week: Mother for KFC
Mother always seems to get its clients on the telly, even though it genuflects in all the right places to…
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Ads still ITV’s most profitable activity – why is it prepared to manage decline?
Looked at one way ITV, the UK’s biggest terrestrial broadcaster – or “linear” as they say these days – is…
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Digital still making the running in flagging UK ad economy
The latest flagship AA/WARC Expenditure Report makes pretty grim reading, now the two are expecting just 2.6% growth in 2023…
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