Social Media
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Show Gen X some love: Wavemaker reveals brand bias against wealthiest consumers
Social media isn’t the preserve of the young, despite what marketers think. A new Wavemaker study has done Generation X…
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IPA teams with TikTok to attract more diverse range of recruits
Once upon a time people were falling over themselves to get a job in advertising, especially in a glossy and…
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Born Social wins Ford’s Europe social account from WPP’s VMLY&R
One of the side effects of the rush to digital has been a new wave of digital agencies, some of…
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Unilever doubles down on sustainability with new social media Creator Council
Unilever’s somewhat holier-than-thou purpose-led image has taken something of a battering recently, first from sceptical shareholders and latterly because of…
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Vaping kills: ASA takes down four TikTok e-cigarette campaigns
TikTok creator Izzi Alice Mitchell once posted that her parents were more furious about her vaping than they were about…
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UK’s ‘audacious Kingdom’ campaign drops ball
Once upon a time the UK had the Central Office of Information handling government and other institutional advertising. Mostly it…
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Libel law headliners Schillings set up new PR challenger
One of the PR industry’s most successful wheezes is its invention of “reputation management.” Who, in their right mind, is…
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Exploring the Intersection of advertising and the stock market
The intersection between advertising and the stock market is a fascinating subject to explore, with implications that can affect all…
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Giles Keeble: why there’s still a role for creativity in the age of social media and ChatGBT
After my last column about how many of the award winning as ads of the 70s and 80s would not…
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