Social Media
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MAA blast from the past: Marmite’s faux inspectors from 2013
Back in 2013 this adam&eveDDB ad for Marmite attracted over 500 complaints to the UK’s ASA ad regulator, claiming it…
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Becky Owen: why advertising needs diverse women
Although women constitute over half the global population, a study by the Journal of the Academy of Marketing Science found…
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Is the great UK self-service supermarket revolt actually having an impact?
Great big companies actually acting in line with what their customers want is about as rare as hen’s teeth (generally…
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Mercedes launches trinket collection – or does it?
After drifting downmarket for the past couple of decades Mercedes Benz seems to have decided the best way is up…
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Rapp wins B&Q’s customer accounts
Omnicom’s Rapp, now described as a precision marketing agency, continues to pick up business as all and sundry dive into…
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Musk 1 Advertisers 0 – WFA winds up GARM in face of X court action
That didn’t take long did it? The World Federation of Advertisers is winding up its Global Alliance for Responsible Media…
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Google accused of breaking own ad rules with Meta YouTube campaign
Google can hardly stop making money however hard it tries. Its recent history boasts a series of own goals, notably…
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Kevin Henry of Ocean Outdoor: how brands can leverage sports with high profile OOH fan experiences
1/Ocean has become, in part, a free to air sports broadcaster in recent years with its large screen coverage of…
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Majid Bahi: how the creator economy is reshaping advertising strategy and budgets
Could social influencers end up transforming the creative advertising industry, becoming a primary source of brand’s creative marketing output? Sounds…
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