Social Media
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Eyezegging more from DOOH
Digital Out of Home has an ever-increasing array of wonders it seems – this has been spotted in London. whats…
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Omar Oakes: If you make $5bn a year from scam ads, are they a feature or a bug?
It should be a cause of embarrassment for an entire industry that fewer than half of people trust its core…
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Publicis Groupe out-performs again with 5.9% quarterly growth
Many in the ad world have been waiting (or hoping) for Publicis to drop the ball but they’ll have to…
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YouTube fights back against TV measurement
The tech platforms are full of it when they’re boasting about their performance, not so helpful when their numbers are…
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Love it or hate it: the good and bad of Out of Home creativity
The World Out of Home Organization is challenging creatives to pick sides in a ‘love it or hate it’ debate…
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MAA Ad of the Week: Financial Times from New Commercial Arts
Time was when journalists would be drilled to focus on who, what, where, when and how in news stories, preferably…
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Google sets out its reinvention stall for 2025 and beyond
Accenture says all its staff are now ‘reinventors’ (as opposed to boring old consultants) and Google has joined it on…
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What will the ad world look like with Omnicom/IPG as top dog?
Omnicom/IPG (or whatever it’s going to be called, Omnicom probably) has been given the green light by the EU, meaning…
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How sportsbooks are dominating ad spend in live sports
Sports advertising is undergoing a dramatic shift. Where energy drinks, automotive brands, and telecoms once held prime placement during matches,…
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