Research
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Dove launches New Year ‘unresolutions’ to help women’s body confidence
Unilever’s Dove clearly isn’t giving up on its purpose platform – despite its owner eschewing such intentions for brands like…
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IPG’s FCB, Rethink and Serviceplan top One Club creative awards
FCB ended the year repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New…
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Make My Money Matter enlists Benedict Cumberbatch to put out a rather large fire
Make My Money Matter is trying to persuade us to persuade pension funds not to invest in companies trashing the…
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RehabAI’s Callum Gill: AI’s verdict on the Christmas ads
Teams spend months, sometimes even years, planning and perfecting creative campaigns and content. From initial strategy and concept development to…
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Facebook races ahead in ad revenue even though share is falling
John Wren and Phippe Krakowsky may like to refer to their shiny new Omnicom/IPG as a “platform” as they prepare…
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WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7%…
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Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth any time soon
In its simplest form, retail media is any omnichannel commerce touch point that’s been bought directly from a Retail Media…
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APA CEO Steve Davies: what clients want from advertising production today…and how they can get it
The advertising production landscape is undergoing seismic shifts, and the challenges we face today are as complex as they are…
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Is this year’s Christmas ad top of the John Lewis pops?
Ad measurer System1 has pronounced that this year’s eagerly-awaited ad from John Lewis has earned the retailer’s highest effectiveness score…
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