Research
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Omnicom turns in solid Q2 but readies for tough second half
Omnicom has beaten rival Publicis Groupe to the punch, being the first of the big ad holding companies to report…
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Clients plan more agency changes, in-housing on the rise
Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to…
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Adam&eveDDB joins agency rush to customer experience with TRACK
Adam&eveDDB is joining the rush to expanded customer experience operations by merging with TRACK, DDB Worldwide’s customer experience and data…
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Who wants the untreatable Thames Water account?
Now here’s a challenge for one lucky agency: improve the image of Thames Water (the company that’s currently telling Londoners…
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Show me the money – missing spend and the clouded world of programmatic advertising
By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry. A lack of…
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Real Madrid tops sponsored Instagram super league
Football is the gift that keeps on giving – to players, their agents and relatives anyway – although the clubs…
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Deutsche Telekom targets volunteering ‘digital optimists’ with NFT-based campaign
We’ve had one mobile provider stirring up a hornets nest with ‘Not your problem’ from EE, about sexism and football…
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UK’s IPA unveils S.O.U.L – new plan to create ‘anti-fragile’ agency/client relationships
The UK’s IPA agency trade body has produced a new manifesto for client/agency relationships: S.O.U.L, standing for Shared goals and…
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Does being more inclusive in adland mean changing the technology? AKQA thinks so
But first to another DEI (diversity,equity,inclusion) initiative. Media agency Starcom and Channel 4 are bringing out the final two episodes…
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