Research
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Saatchi invades the brains of football fans for BT Sport
Infomercials seem to be making a comeback, assisted by YouTube and all the other video channels, and here’s an interesting…
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Forrester report boosts WPP’s transformation ambitions
WPP’s efforts to be seen as the “creative transformation company” have received a boost from media consultancy Forrester with the…
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Is WPP’s share price fall a sign of trouble all round for adland?
WPP shares headed lower again today after a near 8% fall on Friday despite producing decent enough Q2 and half…
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WPP produces solid first half – pity about the rest of dire UK economy
Timing can be all in matters economic and WPP might be regretting that its first half and Q2 2022 results…
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Wavemaker adds to winning run with NHS media account
WPP media agency Wavemaker is on a roll, winning the UK’s NHS (National Health Service) media account hard on the…
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Marketing facing “worst-ever talent crisis” says WFA – but who’s going to pay to remedy it?
Marketing is facing its “worst-ever” talent crisis according to new research – ‘Media’s Got Talent?’ – from the World Federation…
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AA/WARC : UK adspend surges ahead, inflation takes its toll
UK Adspend is rattling along at a fair old lick, up 28.3% year on year in Q1 2022, reaching £8.6bn…
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Ad Net Zero aims for global reach with second Summit
Ad Net Zero, which launched to the world at COP 26 in Glasgow last year, is to continue its mission…
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IPA Bellwether survey shows advertisers still spending
The UK’s marketers are sticking to their spending plans for 2022 – or say they are – despite a rapidly…
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