Research
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House 337 launches The Demand Index into fashion market plus new ethical consultancy
House 337, formerly Engine Creative, seems determined to do things differently – the appliance of science you might call it,…
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George Parker: let’s hear it for Bob Hoffman’s Adscam
AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a…
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US adspend set to break $300bn – but forecasts still being reined back
US advertising is forecast to exceed $300bn in 2022 for the first time according to Interpublic’s Magna although Magna has…
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Brand Camp: GSP&B’s ‘secret sauce’ gets new leader
Agencies are great ones for inventing things that don’t need it – think of the tangle they get into when…
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Four major developments the gambling industry has witnessed in 2022
Here are the four major developments in the industry in 2022. The gambling industry is gradually becoming one of the…
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Warlingo turns table on marketing terms to aid Ukraine
Many years ago there was a magazine called Campaign, which confused everybody. What was it about? I thought it was…
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Reed Smith LLP: how brands are using NFTs to support charitable giving
By Stacy Marcus and Emily Faro. An increasing number of brands are embracing NFTs as a way to support global…
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Masterly inactivity should be new culture secretary Michelle Donelan’s motto
New UK Culture Secretary Michelle Donelan (below) says the Government will “reconsider the business case” for privatising Channel 4. That…
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Jade Raad of Little Dot Studios: how do brands navigate today’s digital market?
Social media has evolved. Consumers wield all the power. Nearly half of Gen Z is using TikTok and Instagram for…
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