Research
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Trump tariff wars hit global adspend, top marketers in no-man’s land
US businesses lined up behind Donald Trump in last year’s Presidential election and now they’re seeing the consequences: trade tariffs,…
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‘The Attention Dividend’ – new research shows premium large format DOOH beats digital channels
A new study, ‘The Attention Dividend’, reveals premium large format digital out of home (DOOH) attracts five times more attention…
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WPP unveils better mousetrap AI solution Open Intelligence
WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first…
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Amazon Prime Video’s Yash Chaturvedi: how AI is revolutionising advertising now
The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train.…
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Top digital marketing trends on online entertainment platforms
In 2025, digital marketing on online entertainment platforms is undergoing a significant transformation, driven by technological advancements and evolving consumer…
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UK government unhealthy food ban in disarray
The UK government’s move to ban advertising before 9pm (and anywhere online) for so-called less healthy foods (high fat, salt…
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All brands need is 1.5 seconds of your time, says VCCP
When we’re all swiping, scrolling and skipping, attention becomes a critical commodity. But now VCCP has some good news for…
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Andrex raises the profile of school poo
Andrex has moved on from loveable puppies to redefining poo, which is a pretty sharp shift. Via FCB London we’ve…
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WARC names 2025 Effectiveness Grand Prix winners
WARC (now part of Cannes Lions)| has chosen its five effectiveness Grand Prix winners for 2025: from India, Netherlands, Spain…
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