Research
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MAA Ad of the Week: Channel 4 benches ‘Superhumans’ for gritty athletes
Channel 4’s ‘Superhumans’ campaign has been one of those rare things, an ad event – with a groaning cabinet of…
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WPP bounces back from Pfizer loss with AstraZeneca cancer brief
Oncology (cancer diagnosis and care) is the holy grail for pharma companies with almost limitless rewards for the company that…
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Seamus Brennan: why the arrival of Tubi in the UK marks next wave of AVOD
There’s no doubt that the UK streaming landscape is not only evolving but evolving fast. Following the launch of Amazon’s…
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Music festival rides to rescue of declining birth rate
The dear old West is running out of people it seems, with fewer breeding even while more turn to IVF,…
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Omnicom Media Group strikes deal with top marketing research body
The big network media agencies are frantically trying to find an advantage in their efforts to make media planning and…
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Amy Naughton: why organic matters in performance marketing
Whenever there’s an economic downturn or a brand isn’t performing as well as it needs to in order to hit…
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Don’t vote for us says Brave Spark for the Unheard Third party
Voting Counts, an organisation helping citizens make informed decisions in election campaigns, is warning registered voters to avoid joining The…
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Chris Hogg: still not spending on the open internet? Enjoy your race to the bottom
The utopian vision of the open internet as a realm for free speech and community-driven expression is under threat, and…
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Unison brings much-needed lively Labour note to General Election campaign
It’s been a pretty boring General Election campaign from an agency point of view, after all the Tories in particular…
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