PR
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MullenLowe steers big new IPG purpose campaign for Knorr
Knorr is the latest brand to get the Unilever “purpose” treatment, with a new campaign from an Interpublic “open architecture”…
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Omnicom brings up the rear (so far) among ad holding companies in grim 2020
Covid-19 hammered Omnicom harder than its rivals Interpublic and Publicis Groupe (WPP is still to report) with full year and…
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Is Jeep’s Bruce Springsteen disaster the biggest ever Super Bowl howler?
Do advertisers do their homework when they’re signing up celebrities/influencers? The two are more or less indistinguishable these days. Jeep…
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Interpublic inches ahead of rivals in 2020
Interpublic has announced its full year and Q4 2020 results and, as has been the case recently, they’re just ahead…
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NHS lightens the Covid tone with Elton John and Michael Caine for vaccination drive
Are the Covid clouds lifting with the worldwide vaccination programme? The UK has led the way in Europe – to…
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Super Bowl: Springsteen and Jeep plead for ‘Re-United’ US
Super Bowl’s over and done (Tom Brady again) but the ads will be with us for a while and Chrysler…
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‘It’s my shot.’ New Orleans makes vaccination look like an invite to the Mardi Gras
The government and the ad industry need to get creative if they are going to to make an impact on…
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TikTok joins the establishment with Vayner’s viral sea shanty
All the to-ing and fro-ing over Tik Tok’s ownership (it now seems to be shared between Oracle, Walmart and China’s…
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New AA/WARC forecast paints much brighter picture for UK adspend in 2021
The UK’s Advertising Association/WARC Expenditure Report paints a pretty optimistic picture for 2021, forecasting growth of 15.2% (0.8% up from…
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