PR
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Sainsbury’s goes greener with ‘Helping Everyone Eat Better’
Sainsbury’s is pensioning off (or ‘retiring’ as we say these days) ‘Live Well for Less’ and replacing it with ‘Helping…
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It’s party time! Taylor Herring declares a midsummer, post-lockdown bank holiday
No sooner had PM Boris Johnson announced that 21st June would be the end of lockdown, than PR firm Taylor…
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Reed Smith LLP’s Nick Breen: why the influencer buck doesn’t stop at #ad
Social media influencers have repeatedly been in the spotlight over the past few years for their brand associations and paid-for…
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Zippo returns to Ogilvy – can they follow in the great founder’s footsteps?
Here’s a blast from the past in the present: Ogilvy has wom Zippo, the iconic American lighter that no self-respecting…
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MullenLowe steers big new IPG purpose campaign for Knorr
Knorr is the latest brand to get the Unilever “purpose” treatment, with a new campaign from an Interpublic “open architecture”…
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Omnicom brings up the rear (so far) among ad holding companies in grim 2020
Covid-19 hammered Omnicom harder than its rivals Interpublic and Publicis Groupe (WPP is still to report) with full year and…
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Is Jeep’s Bruce Springsteen disaster the biggest ever Super Bowl howler?
Do advertisers do their homework when they’re signing up celebrities/influencers? The two are more or less indistinguishable these days. Jeep…
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Interpublic inches ahead of rivals in 2020
Interpublic has announced its full year and Q4 2020 results and, as has been the case recently, they’re just ahead…
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NHS lightens the Covid tone with Elton John and Michael Caine for vaccination drive
Are the Covid clouds lifting with the worldwide vaccination programme? The UK has led the way in Europe – to…
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