PR

Sirs Martin Sorrell and Richard Branson and sundry other business luminaries have written to the Financial Times blasting tbe UK PM’s plans to hold a referendum on Britain’s EU membership. This is scheduled after the next General Election, which David ...

WPP CEO Sir Martin Sorrell is certainly a man of parts and one part is his sporting prowess. At the grand old age of 67 SMS still turns out in the odd business/celebrity cricket match (although he failed to trouble ...

WPP CEO Sir Martin Sorrell relishes his bully pulpit, the platform he has to opine on business affairs and much else besides. And this morning he addressed the UK’s radio listeners with the observation that the amount of money companies ...

2012 may go down as the year when advertising tried to wrap consumers in an all-encompassing sticky embrace; not trying to sell them stuff (overtly anyway) but presenting themselves as a kind of life partner, cradle-to-grave marketing (or CTG) as ...

Various commentators are still getting exciting about the supposedly imminent pulling of about £200m of WPP-owned GroupM business from UK terrestrial broadcaster Channel 4 as the two parties have failed to reach agreement on a 2013 deal. The argument, as ...

‘Strewth. I don’t think even the Americans, who have all sorts of editors populating their interminable mastheads, have ‘brand editors.’ But that’s what former PR Week editor Rogers (left) – who is also editor in chief of the Brand Republic ...

Procter & Gamble needed a winner in 2012 and new US convenience detergent product Tide Pods was it, reaching sales of $500m, almost unheard of for such a product launch. The trouble is that a lot of small children have ...

We’re in the middle of our ads of the year extravaganza (Paul Simons and Giles Keeble in the bag, Jerry Judge, George Parker, Stuart Smith and me still to come) but there’s no doubt what the movement of the year ...

Aaargh! The UK ad watchdog The Advertising Standards Authority is investigating the Morrisons Christmas campaign because some people have complained that the main ad is sexist: It’s a joke you muppets – and half the population is female. Would it ...