PR

Coke to teach the world to sing again with Spotify – do we really want our music chosen by a fizzy drink?

They think big at Coca-Cola these days, trying to appropriate ‘happiness,’ the theme of its current campaign, and now it’s teaming with music service Spotify to offer free music on its Facebook page. This, in turn, tunes in with a ...

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WPP bid for Lord Bell’s Chime inches closer with more share purchases and second seat on board

For those who – like me – have been following the buyout shenanigans at Chime with some bemusement, the following item from Bob Willott’s Marketing Services Financial Intelligence will be of more than passing interest: Chime Communications confirmed yesterday evening ...

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Heineken’s John Smith’s mixes up its Grand National boozing messages

Heineken-owned John Smith’s is a running a campaign by Aesop, supposedly advising racegoers not to get drunk and disorderly at this weekend’s Grand National race meeting at Aintree in Liverpool, which it sponsors. But it all looks a bit half-hearted ...

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EDF and AMV try fluff for energy charm offensive

Just about everybody in the UK hates the big energy companies, especially foreign-owned ones like France’s EDF who are suspected, rightly or wrongly, of ripping off UK customers while others get the sweetheart deals. The solution? Send for AMV/BBDO and ...

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Is Francis Maude’s new GCC a ‘jerry can’ solution to the Government’s desire to replace the COI?

Cabinet Office minister Francis ‘jerry can’ Maude’s legendary communications skills were on full display last week, with a gaffe that caused the Government its worst wobble since the election. Let’s hope this is not an omen. Maude (pictured) is, among ...

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