PR

Sorrell, Branson and co blast PM Cameron over EU referendum – have it now and get it over with!

Sirs Martin Sorrell and Richard Branson and sundry other business luminaries have written to the Financial Times blasting tbe UK PM’s plans to hold a referendum on Britain’s EU membership. This is scheduled after the next General Election, which David ...

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WPP’s GroupM will still advertise on the UK’s Channel 4 – whether they agree a new deal or not

Various commentators are still getting exciting about the supposedly imminent pulling of about £200m of WPP-owned GroupM business from UK terrestrial broadcaster Channel 4 as the two parties have failed to reach agreement on a 2013 deal. The argument, as ...

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Haymarket invents a new job category as PR Week’s Danny Rogers becomes ‘brand editor’ of Campaign

‘Strewth. I don’t think even the Americans, who have all sorts of editors populating their interminable mastheads, have ‘brand editors.’ But that’s what former PR Week editor Rogers (left) – who is also editor in chief of the Brand Republic ...

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P&G’s Tide Pods – don’t eat these at home

Procter & Gamble needed a winner in 2012 and new US convenience detergent product Tide Pods was it, reaching sales of $500m, almost unheard of for such a product launch. The trouble is that a lot of small children have ...

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