PR

We haven’t made a habit of awarding a Brand of the Year but there’s no doubt which one it should be this year were we to do so: Leicester City FC. Not just because they’ve won the Premier League – ...

Adam&eveDDB is launching its first global campaign – ‘Every Last Child’ – for charity Save The Children. The agency has worked with STC in the UK since 2010. Media for the three-year campaign is by the7Stars. The campaign, shot in ...

There’s a lot I really don’t like about advertising festivals. The awkward backslapping, the stream of talks that are little more than glorified case studies where agencies and brands pay an extortionate amount to try and convince you that their ...

Women are sending a message to the sports marketing industry. Time will tell whether anyone’s listening. Women want to play sport, watch sport and when asked, they are more inclined than men to see sport as a force for good ...

Britain’s D&AD is teaming with the Advertising Week organisers to launch what they call a “global award show that recognizes companies and brands that are making the world a better place.” Maybe it should be called the loaves and fishes ...

JWT and owner WPP seem to be getting themselves into a right old tangle in l’affaire Martinez, now arguing via their lawyers that the video which allegedly includes footage of former CEO Gustavo Martinez making offensive remarks should not be ...

More cause stuff, this time it’s about homelessness courtesy of an initiative and execution from FCB Inferno. Magazine The Big Issue is famous for its contribution to the cause but it’s getting a bit tired – people don’t seem to ...

Diversity, agility, responsibility… we’re increasingly used to seeing these words used by businesses that want to promote themselves as modern and progressive employers. But looking beyond them, what do they really mean, why do they matter, and how do we ...

Unilever is taking us to the Wabash Valley Correctional Facility in Indiana, USA, for the latest stage of its ‘Dirt is Good’ campaign for Omo/Persil. As you do. Why? It thinks childhood play is under threat, with most children spending ...