PR
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Apple enters the Paralympics race
The Paralympics have become a great advertising opportunity for brands, more so than the Olympics in some respects. They’re a…
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Orange wins another medal – this time for the Paralympics
Orange has done pretty well out of this Olympic summer so far, not least with agency Marcel landing a shedload…
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Musk 1 Advertisers 0 – WFA winds up GARM in face of X court action
That didn’t take long did it? The World Federation of Advertisers is winding up its Global Alliance for Responsible Media…
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Now Musk sues advertiser body for boycotting X
It’s no surprise to see Elon Musk supporting Donald Trump, the two seem to inhabit parallel universes mostly of their…
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Google pulls AI Gemini ad after backlash
AI has become a man-trap for some ads, any mention of its merits is likely to provoke one of those…
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Majid Bahi: how the creator economy is reshaping advertising strategy and budgets
Could social influencers end up transforming the creative advertising industry, becoming a primary source of brand’s creative marketing output? Sounds…
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Met Police clambers on change bandwagon
Change has become the (rather meaningless) mantra for 2024 – For Keir Starmer’s new Labour government and also for the…
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Havas loses prized B-Corp status over Shell win
Havas’ decision to take on Shell as a client seems to have backfired badly with most of the agency group…
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More people think ads drive positive change says new AA report
Who’d a thought it? New research by Credos for the UK Advertising Association shows the percentage of peopl;e thinking advertising…
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