PR

Philip Morris sets off vaping row with ‘hold my light’

Much huffing and puffing over this new ad from Philip Morris – ‘hold my light’ – using a Mission Impossible set-up to persuade people to switch from smoking to vaping. Or maybe do both. Well why not? Hypocritical maybe as ...

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DDB’s Wendy Clark in hot water over Ted Royer VW gig

DDB global CEO Wendy Clark (below) finds herself in unexpected and highly disagreeable hot water over the agency’s use of former Droga5 CCO Ted Royer as a freelance on its big global VW pitch. Royer, one of the most high ...

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TV’s Mike Rowe lays it on the line for prostate cancer PSA

San Francisco agency Erich & Kallman has created a two-minute plus public service announcement where US television host Mike Rowe gets an actual prostate exam from his real doctor on camera. The spot, for non-profit ZERO – The End of ...

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ITV backs Veg Power with new TV campaign from adam&eve

ITV, the traditional home for ads for sugary drinks and choccie bars, is teaming with Veg Power, an alliance of producers and retailers, to launch a new TV campaign – with donated airtime worth £2m – in January. Adam&eveDDB has ...

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Peter Brown of CRM agency Prophecy Unlimited picks his Desert Island Ads

Peter Brown is CEO of CRM agency Prophecy Unlimited, based in Bristol. Prophecy Unlimited, the result of a merger between EMO Unlimited and The Real Adventure employs 200 people on clients including Toyota, Costa, Danone and BMW. Unlimited Group, now ...

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Apple tops Prophet’s brand relevance index in UK and US

Brand and marketing consultancy Prophet has released its fourth annual brand relevance survey after surveying 47,845 consumers across the UK, US, Germany and China about 800 brands. It partnered with Research Now SSI. In the UK the top three are ...

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HeyHuman’s Shnoosee Bailey: why gender equality is the key to upping adland’s game

Words are just string holding truths, half-truths and falsities together. Recently, Ogilvy pledged to appoint twenty senior creative women, globally, by 2020. It’s a compelling headline. But at the moment, it’s just string. For a global creative network. twenty senior ...

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