Opinion
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Marc Allenby of Hijinks: my 2025 creative highlight
We thought it might be fun to invite readers to say what their creative highlight of the year has been…
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David Patton: an adworld drowning in content but starved of ideas
2025 will be remembered as the year the advertising industry pivoted fully into AI. Suddenly, it seems every agency is…
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Jonny Tennant-Price: future-fit marketing models must have a creative heart – or what’s the point?
Nearly half (49%) of CMOs say their marketing operating models (MOMs) aren’t fit for purpose. This was one of the…
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Dan Pitchford of Dinosaur picks his (music-themed) Desert Island Ads
Desert Island Ads Levi’s – Drugstore There’s a thread running through the first 3 of my favourite 5 ads… music.…
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Why looming LHF restrictions will be an inflection point for in-store retail media
By Helen Johnson. From January 2026, any creative that features products classified as Less Healthy Food and Drink (LHF) –…
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James Kirkham: from Cannes to Tehran, and our split screen era
The Cannes Lions festival has always been a reliable mirror for the advertising industry. Delegates wearing sunglasses on panels, sitting…
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Jane Austin: because you’re worth it? Measuring the ROI of Cannes week
Traditional agencies are facing an existential crisis and the global economy is on the brink of its worst decade for…
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Ocean Outdoor’s Tim Bleakley: one to many ways to growth
In his new role as Ocean Outdoor chairman, OOH evangelist Tim Bleakley is on a mission to Make Outdoor Creative…
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Megan Garnett Coyle: how women’s sports are rewriting the playbook for ad investment
A long-overdue cultural shift is reshaping the world of sports. Women’s sports are breaking attendance records, building passionate fanbases, and…
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