Opinion
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Omar Oakes: Why one in four WPP shareholders aren’t convinced
The case for giving Cindy Rose (below) a pay raise — rejected by a quarter of WPP shareholders — matters…
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Omar Oakes: Advertising has reached peak self-delusion
The UK ad market grew 6.4% last year. Congratulations to Google, Meta, and Amazon. ““Fantastic to see the evolution of…
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George Parker: English motherfucker, do you speak it?
Ah yes… The immortal words of Samuel L. Jackson in “Pulp Fiction.” Words I have often been tempted to use…
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Omar Oakes: AI in media planning – the race nobody wins
Seven AI announcements landed in advertising this week featuring seven different companies. But there’s only one pattern. And it’s one…
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George Parker: the importance of Ernest…Dichter.
Few readers of MoreAboutAdvertising are as long in the tooth as I am and will therefore probably not be as…
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Omar Oakes: A culture war against mainstream media
America’s FTC has given ad holding companies a permanent court order banning coordinated brand-safety standards. The silence that followed tells…
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Omar Oakes: What is your content actually worth when the AI crawlers come for it?
There is one question every media executive is avoiding right now. Even if the AI companies are already answering it…
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Adland in the era of Trump
Most industries are feeling the effect of US President Donald Trump and his regular attempts to hold the world to…
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Omar Oakes: Brittish Broadcasting Corporation – what the BBC is trying to tell you
The BBC’s next director general Matt Brittin has never run a broadcaster, commissioned a programme, or worked a day at…
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