News

BMW opts for fun with celestial duo of Arnie and Salma

BMW has now become the ultimate electric driving machine it seems, in this somewhat unlikely epic ‘Zeus and Hera’ from Goodby Silverstein. For the Super Bowl obviously – how else would you splash out on Arnold Schwarzenegger and Salma Hayek ...

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Can ITV and Veg Power’s zombie brussels sprouts persuade kids to eat more veg – and fend off ad ban?

Noticed the other day that sales of “plant-based” food are plateauing, consumers getting tired of meat taste-a likes that don’t seem to cost less than meat perhaps. Can you get plant fatigue? Every cookery programme or recipe collection seems to ...

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Sports betting: what do tipsters pay attention to when predicting odds?

Advertising is a key method any industry uses to expand. By letting more people know about them through popular media channels, companies involved in a sector can reach a much wider audience. This has certainly been true when it comes ...

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MAA Ad of the Week: Amazon’s Alexa by Lucky Generals

This year’s Super Bowl has offered an interesting selection so far, with new advertisers aplenty – some of whose products are a touch mystifying to those of us who still inhabit planet earth. But even the most earthbound now know ...

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The7stars wins Bensons for Beds UK media

Independent UK media agency the7stars has won Bensons for Beds, one of the UK’s largest beds retailers. Bensons for Beds has 179 stores and owns the Slumberland brand. The account was formerly with VCCP and Syzygy. The7stars won out against ...

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Meta’s Super Bowl ad by Anomaly New York teaches an old dog new tricks

Many Americans find the Brits’ obsession with schmaltzy Christmas ads quite baffling, and the feeling is often reciprocated when it comes to the overblown Super Bowl spots that come thick and fast at this time of year. Meta (owner of ...

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IPG noses ahead of rivals with 11.9% 2021 organic growth

Interpublic (IPG) has nosed ahead in the Q4 and full year 2021 ad holding company reporting stakes with Q4 net revenue of $2.55bn (up 11.6% on 2020) and organic net revenue growth of 11.7%. For the full year Interpublic registered ...

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Tammy Einav takes top role at adam&eveDDB – Mat Goff heads to New York

The appointment of joint CEOs always has a rather temporary look about it so Tammy Einav and Mat Goff at adam&eveDDB, the UK’s biggest creative agency by billings, have done remarkably well to keep it going since 2016, taking over ...

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