News
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Publicis wins $1.7bn Mars media from WPP – adds commerce and influencers
At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down,…
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House 337’s Josh Green: My Top (Sports) Tips for Cannes
Persil x Arsenal Every Stain Should Be Part of the Game by MullenLowe Six in ten girls leave sport because…
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‘The Attention Dividend’ – new research shows premium large format DOOH beats digital channels
A new study, ‘The Attention Dividend’, reveals premium large format digital out of home (DOOH) attracts five times more attention…
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Dangerous driving and objectification: Twix and Diesel ads banned by ASA
Ads for two major brands, Twix and Diesel, have been banned by the ASA. The Twix TV ad, by adam&eveDDB,…
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Ocean Outdoor’s Tim Bleakley: one to many ways to growth
In his new role as Ocean Outdoor chairman, OOH evangelist Tim Bleakley is on a mission to Make Outdoor Creative…
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Out of Home global ad revenue to hit $49bn in 2025 – WOO president Tom Goddard
Out of Home global ad revenue reached $46bn – a ten per cent increase on 2023 – in 2024 with…
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WPP and Publicis at loggerheads in data wars
Unusually for a company preparing to change its leader, WPP has been on the front foot recently in the PR…
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VCCP’s Tiffany Mondesir: My Top (Social) Tips for Cannes
I’d confidently say that the best work this past year shared one brilliant trait: it didn’t just spark cultural conversations,…
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Mother London is back on the gravy train with KFC
Days after the release of a special edition fork, KFC has now cooked up a fashion collab with streetwear brand…
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