News
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Accenture renames staff as ‘reinventors’ in challenge to AI
Not long ago, consultancies were eating ad agencies for lunch and often buying them up – most notably Droga5, which…
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MAA Ad of the Week: Facebook’s Christmas effort from Droga5
Sometimes seemingly small ads play bigger than major productions and this from Droga5 NYC for Facebook is a classic case…
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Patterson moves up to top job at Publicis London
Publicis London has promoted COO Trent Patterson (below) to CEO, freeing creative practice group boss group Charlie Rudd from some…
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Adscam’s George Parker on Omnicom
The deal is done. Omnicom has swallowed Interpublic, creating the world’s largest BDHC (Big Dumb Holding Company) with total billings…
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Uncommon stages election drive for Oxford’s ‘word of the year’
For the Cambridge Dictionary, the 2025 word of the year is “parasocial,” for Collins Dictionary it’s “vibe coding” and for…
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Aldi’s veggie consumation
It isn’t even December yet but, back in the UK, Aldi’s Kevin the Carrot has finally made it to the…
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Ocean Outdoor seeks six environmental partners for 2026
Applications have opened for Ocean Outdoor’s annual environmental fund, Drops in the Ocean. The digital Out of Home (DOOH) advertising…
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McDonald’s goes OTT with the Grinch at Christmas
McDonald’s has doubled down on Grinch branding in its Christmas campaign by Leo UK. Not only is the mischievous Dr…
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Rose puts her stamp on WPP Media with revamped HQ
WPP is opening its fourth UK campus (three in London, one in Manchester) in the former FT buildiung at One…
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