News

The UK’s Ministry of Housing, Communities and Local Government (MHCLG) has appointed MSQ Partners to handle its marketing activity following a pitch among government roster agencies. MSQ’s task involves publicising MHCLG initiatives in the fields of affordable housing and regional ...

On October 27 1994, a simple and brilliant call to action (“Have you ever clicked your mouse right here?”) marked the birth of digital advertising. The online version of tech title Wired, HotWired.com, offered for the first time a square ...

You’ve probably sat in one of those meetings: it’s our birthday, anniversary, 25 years since we last appeared in court etc – what are we going to do? It’s the National Lottery’s 25th anniversary (one of former PM John Major’s ...

Sir Martin Sorrell’s S4Capital has bought two “analytics” companies to merge with its digital media operation MightyHive: ConversionWorks, a digital analytics, biddable media and data science company in London, and Datalicious Korea, a South Korea-based data and analytics consultancy. ConversionWorks ...

TBWA has been appointed to handle creative and strategic duties for the McVitie’s, Jacob’s, Carr’s and Go Ahead! biscuit brands, all owned by global snack company, Pladis. The win – in partnership with Manning Gottlieb OMD – could be a ...

WPP returned to growth in the third quarter of 2019, way ahead of expectations, although CEO Mark Read is counselling investors not to expect too much too soon, sticking to his guidance for no growth this year and performance in ...

Gamers aren’t weirdos who live in a world of their own but dedicated something or others who take the brain to new levels. That’s the theme of this new campaign for HP’s Omen computers – squarely aimed at gamers – ...

Not to be outdone by WPP, the company he founded, here’s Sir Martin Sorrell on his new construct S4Capital and its component parts MediaMonks, MediaHive and new “merger” Firewood. As ever with Sorrell there’s a grand tour d’horizon – first-naming ...

Not so long ago it looked as though what we used to call “mini marcoms” companies had had their day; foundering on the difficulty of making all their expensively acquired bits function at the same time. Consequently the escape from ...