News

Been a right weird old year hasn’t it? But let’s talk work. Some brands have really lost their way whilst others stay true to themselves and go and grow from strength to strength. With that thought in mind, My first ...

Running a successful, stable business is not easy, but VCCP continues to do it with energy and honesty, year after year. It’s about time that MAA singled them out as our Agency of the Year. Other agencies to be shortlisted ...

Major advertisers believe that their agency partners are still offering value in 2022, according to new research from the WFA and strategic partner The Observatory International. According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up ...

The Or is Mother’s other agency (geddit) and seems agreeably determined to be even wackier than its distinguished parent. This ad by YouTuber anOnymoose ran just once as it was plugging a free taco offer on December 13, taking a ...

I think the Mugler SS22 show film was particularly outstanding, although not an ad, it had all the ingredients of a perfect blockbuster. A hard crush. Setting the stage, no pun intended, with a great tone, featuring strong, powerful women, ...

It’s always nice to end the year with an account win and Mother has done so with SlimFast in a pitch while Lucky Generals has landed a brief from the Guardian to expand its international reach and revenue. The Guardian ...

Consultancy MediaSense is launching a DE&I (Diversity, Equity & Inclusion) audit programme for advertisers. Sanofi is one of the early adopters. The audit programme, which aligns closely with the World Federation of Advertisers’ (WFA) responsible media framework, will identify key ...

My pick for Ad of the Year is “Camping” for Twix. It is the kind of object that we were all waiting to come back after months of watching serious content that weighs a bit on you. This ad is ...

Dentsu Creative has hired a new UK CEO, poaching Jessica Tamsedge from McCann where she was made chief client officer for UK and Europe in January. Tamsedge joined McCann as managing director in October 2019 and was previously at Grey ...