News

New OnDevice study into the “4th Space” reveals significant impact when Full Motion Digital Out of Home is added to social media campaigns, including a 23 per cent uplift in brand metrics and even greater effect on store footfall. An ...

Omnicom has reported steady Q3 2018 performance with organic revenue growth of 2.9 per cent although most of this has come from Europe and Asia with US organic growth inching ahead by just 0.6 per cent. There was a small ...

Campaign is celebrating its 50th birthday with a big glossy special edition (below) – worth the somewhat numbing £17.50 if you can find one. There are highlights, lowlights, some amazing work (very little of it recent alas) and some amazing ...

WPP is in advanced talks to buy the Financial Times’s London headquarters at One Southwark Bridge for £93m, continuing the trend of giant centralised HQs in adland. It already has similar operations in Amsterdam and Toronto. At the same time ...

Mobile networks used to be a premium sector for creative advertising, but the brands have long ceased to be distinctive. EE’s long-running Kevin Bacon campaign has fallen off lately, and O2 is trying something new with George the Poet instead ...

Has Global, now one of the UK’s biggest media owners, overpaid for Exterion Media which handles the giant TfL London tube and trains poster contract? Global is reckoned to have paid Platinum Equity £450m for Exterion, which also has other ...

Sainsbury’s is getting its Halloween retaliation in first in the UK with a lively effort from Wieden+Kennedy featuring the work of some of film director Wes Anderson’s star animators. Haven’t seem much from Sainsbury’s recently, maybe it’s been too busy ...

Of all the tanks parked on holding company lawns so-called “in-housing” is probably the biggest threat. Time was when the skills required of an advertising agency were only to be found in an ad agency but when most client money ...

Are gaming ads proper ads? They’re obviously an excuse for an agency and its chosen film makers to have fun (and there aren’t many of those these days), with few of the constraints most ads have. BBDO France has gone ...