Fold7 wins Carex maker Cussons

Fold7 has won FMCG company PZ Cussons, whose brands include Carex, Original Source and Imperial Leather, from Iris. Fold7’s first campaign is due early next year. UK marketing director Megan Harrison says: “Fold7 displayed strong strategic and creative capabilities, digital ...

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WPP hit with $19m SEC accounting fine

WPP has been fined a chunky $19m by America’s Securities and Exchange Commission (SEC) for failing to ensure some of its overseas subsidiaries met accounting regulations. The offences pre-date 2018 when the current WPP regime headed by CEO Mark Read ...

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MAA Ad of the Week: Uncommon for B&Q

Uncommon Creative Studio is one of those agencies that always tries to be different – creative with a capital ‘C’ – and, often, such agencies run out of gas. Clients can find them invigorating but exhausting. But, four years in, ...

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