News

New business seems to have slowed somewhat following the flurry of post-pandemic pitches but Publicis has won more than its fair share over the last couple of years, now landing Standard Chartered AOR creative duties. The business moves from Omnicom’s ...

Gambling companies are coming under increased fire for bad practice – Ladbrokes’ owner Entain was fined £17m this week – but their advertising seems to keep getting better. Maybe it’s a last hurrah before the regulators get heavy, but Ladbrokes ...

Nick Farnhill and Iain Tait, who founded Poke 20 years ago in a joint venture with Mother, are back in business together as founders of Food Arts & Technology, a transatlantic “creative studio.” Tait quit Wieden + Kennedy last year ...

Should agencies do gambling ads? Most of them do – adam&eveDDB studiously declined although it does handle the National Lottery (worth more too.) Most agencies work on the barrister ‘taxi rank’ principle, you take on the next case (money allowing ...

Dentsu Creative is launching what it calls the first virtual identity service that provides brands with a virtual face and personality across multiple platforms – Dentsu VI. Yes, it’s that metaverse (again, sort of) dreamed up by Dentsu Singapore. Dentsu ...

Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead of the regulators, often by making it appear that you’re advertising something else. Ladbroke Coral’s line is ‘Let’s Play together,’ ...

Mike Everett was a copywriter in the great days of CDP – the agency became the most-awarded in history – and his new book, Methods of the Madmen provides fascinating insights into not just what made CDP great but how ...

Mondelez, the US-based confectioner which owns brands including Cadbury, Oreo, Toblerone, Milka and Philadelphia, has completed a global media review and awarded the lion’s share to Publicis Groupe, with WPP and VaynerMedia also taking a slice. Publicis is now thought ...

Under-fire Heathrow airport has appointed St Luke’s as its lead creative agency following a four-way pitch handled by Observatory International. Heathrow’s last major advertising was through Havas. Heathrow has been widely criticised for post-pandemic baggage handling problems which have resulted ...