News

With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build relevant ad experiences. Digital advertising’s precision targeting and measurement capabilities have placed performance under the microscope, but this has drawn ...

“Imagine a world without trusted media,” says the World Media Group, which represents some of the planet’s more famous legacy media owners. Thought we were living in one but that’s their point: partisan influencers, subjective bloggers and politically funded websites ...

Fold7 has won FMCG company PZ Cussons, whose brands include Carex, Original Source and Imperial Leather, from Iris. Fold7’s first campaign is due early next year. UK marketing director Megan Harrison says: “Fold7 displayed strong strategic and creative capabilities, digital ...

The Lawn Tennis Association has bagged tennis star Emma Raducanu while it still can: here she is in a new OOH and social campaign by The&Partnership that celebrates the US Open winner’s journey “From Bromley to the world,” and encourages ...

Reuters is a venerable news agency, dating from 1851, although now, under Thomson Reuters, it’s better known for its desktop terminals, fuelling final services and stock market trading. But in its first global campaign it’s going back to its roots ...

Admedia, the outdoor company that handles ad sales at Motorway Service Areas (MSAs) across the UK, has rebranded to i media. Admedia was founded in 1995. The company was bought recently by a consortium led by Jonathan Lewis the former ...

Newish London agency Dog Cat & Mouse (which seems to cover the spectrum) has won Teapigs premium teas with a brief to take the brand on TV for the first time. Teapigs are available in most UK supermarkets, Amazon and ...

WPP has been fined a chunky $19m by America’s Securities and Exchange Commission (SEC) for failing to ensure some of its overseas subsidiaries met accounting regulations. The offences pre-date 2018 when the current WPP regime headed by CEO Mark Read ...

Uncommon Creative Studio is one of those agencies that always tries to be different – creative with a capital ‘C’ – and, often, such agencies run out of gas. Clients can find them invigorating but exhausting. But, four years in, ...