Media
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Can new IPA leader Krichefski improve agency mental health?
GroupM UK and EMEA CEO Josh Krichefski is the new president of the UK’s IPA agency trade body and his…
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Marianne McKenzie Yallop: if data is the new oil, why are marketers so willing to give theirs up?
Clive Humby’s declaration back in 2006 that ‘Data is the new oil’ is, at this point, almost the mantra of…
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Women’s Equality Party takes aim at banal police messages with hard-hitting women’s safety campaign
Travellers on the London Underground are bombarded by British Transport Police’s ‘See it. Say it. Sort it’ announcements about abandoned…
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WPP expands in influencer marketing with Goat
WPP has bought The Goat Agency, a 150-strong influencer operator. Goat will join GroupM, WPP’s media agency group and merge…
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Digital Out of Home drives people to social media says new Neuro-Insight and Ocean study
Digital Out of Home, increasingly prominent as a broadcast medium, has received another boost with a new study from Nueuro-Insight…
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In a personality-free world Rupert Murdoch continues to intrigue at 92
Observers, and maybe some participants, often bemoan the lack of big personalities in the ad, marketing and media world. Since…
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Sainsbury’s creative contender NCA returns for Tu
The Sainsbury’s creative pitch is probably the most eagerly-awaited of the many around at the moment and New Commercial Arts…
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MAA Ad of the Week: B&Q from Uncommon
Not a vintage week – they’re, alas, becoming too common these days – but some interesting ads nevertheless. It takes…
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Leagas Delaney ups tech game with Welsh from Wunderman
Leagas Delaney was one of the London agencies alongside GGT and WCRS that followed pioneers CDP and BMP into a…
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