Media

Accenture builds German power base with Kolle Rebbe

Accenture Interactive is boosting its already sizeable footprint in Germany with the acquisition of Hamburg’s Kolle Rebbe, ranked as Germany’s seventh-largest ad agency. In January Accenture bought Mackevision, a leading producer of computer-generated imagery and content, while last year it ...

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Read’s running commentary creates more unease at WPP

I wonder if new WPP CEO Mark Read is wise to offer a running commentary on the embattled group’s fortunes? He’s at it today in Campaign, musing on merging agencies and WPP’s travails in North America. When he took the ...

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Twitter launches real time blitz on London’s Piccadilly Lights

Twitter finally seems to be breaking through as a marketing medium – how could it not with all that free publicity courtesy of Trump – and now it’s set to make a big impact in London with a campaign on ...

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Merkle launches data goldmine DataSource in UK

Dentsu Aegis Network’s performance marketing agency Merkle is launching what it calls its “people-based” data platform DataSource in the UK. Merkle claims DataSource is combines the best offline and online datasets to create one identity graph overlaid with the most ...

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Credit Suisse outlines likely cost of WPP restructuring

Investment bank Credit Suisse has been looking at WPP ahead of its Q3 trading statement tomorrow (Thursday) and lowered its organic growth forecasts slightly to 0.5 per cent this year and 0.6 per cent next. One reason is a number ...

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Interpublic sets the pace for marcoms organic growth

Embattled WPP CEO Mark Read would doubtless like to know what’s in Michael Roth’s secret sauce at Interpublic. IPG Q3 organic growth was five per cent in the US and six per cent in Europe, way ahead of everyone else, ...

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