Ever-busy Idris Elba becomes action man for Sky cinema deal

Actor Idris Elba was telling The Times recently that he was a workaholic and here he is again, working away – this time for Sky (again) in a new cinema ticket promotion with Vue Cinemas.

Elba is also a co-founder of new content agency Silly Face with Miroma. How’s he going to fit it all in?

Anyway, this isn’t the suave sofa-bound Elba of yore but action man Idris. Directed by Rodrigo Valdes for Birth.

MAA creative scale: 7.

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