Actor Idris Elba was telling The Times recently that he was a workaholic and here he is again, working away – this time for Sky (again) in a new cinema ticket promotion with Vue Cinemas.
Elba is also a co-founder of new content agency Silly Face with Miroma. How’s he going to fit it all in?
Anyway, this isn’t the suave sofa-bound Elba of yore but action man Idris. Directed by Rodrigo Valdes for Birth.
MAA creative scale: 7.