Media
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Dark Horses’ Matt Adams and Will Butler: Super Bowl 2024 ads that make us jealous
Writing a Super Bowl ad is like the Holy Grail for most creatives; it’s up there with Christmas ads in…
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MAA Ad of the Week: a pre-Super Bowl tie between Squarespace and Microsoft
Haven’t seen all the ads released early (the game’s on Sunday) but two stand out: Martin Scorsese’s ad debut for…
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Interpublic joins WPP on the ad holding company naughty step
When lockdown ended all the ad holding companies bounced back at more or less the same pace but now there’s…
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Jon Evans of System1: how to win the Super Bowl every day
There’s a big opportunity most brands miss in the Big Game. Seize it and you’ll score big throughout 2024. As…
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Microsoft unveils its ‘AI for everyone’ Copilot at the Super Bowl
AI is all over the Super Bowl (Sunday) like a rash. Microsoft may not have been the first at the…
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WPP backs new Mattes Schrader digital agency
WPP is investing in a new digital agency, OH-SO Digital, launching in March in Hamburg and Prague with Berlin and…
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We’re the (new) leader of the pack says Sadoun as Publicis confirms 2023 numbers
Publicis has confirmed its place as leader of the ad holding company pack (unless we get something wholly unexpected from…
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Omnicom closes 2023 with decent growth of 4.4%
Omnicom has closed 2023 on a pretty respectable note with organic growth of 4.4% in Q4, 4.3% for the year,…
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Christopher Walken’s Super Bowl star turn needs more fuel
There’s a pattern of Super Bowl ads riffing on a celebrity’s celebrity, which is maybe OK if that’s all they…
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