Media

Interpublic’s Magna global has been peering into its crystal ball and is forecasting further strong ad growth in 2019 following a record 2018. Global ad revenues grew by a record 7.2 per cent in 2018 to reach $552bn in the ...

Karmarama, now Accenture Interactive’s flagship agency in the UK, has uncorked a challenge to the struggling creative establishment by saying it plans to recruit up to 100 more staff next year, bringing the total to about 400. There will, one ...

Here’s Alan Jope, the new CEO of Unilever, talking to then JWT boss Bob Jeffrey about branding in China. Jope succeeds Paul Polman, who transformed Unilever in many ways with his sustainability platform but, like most long-serving CEOs (Polman served ...

We don’t think anyone expected 2018 to turn out quite like this: JWT disappearing into Wunderman, Y&R into VML (not that many people knew what VML was in January) and Sir Martin Sorrell departing WPP in acrimonious circumstances, to do ...

UK price comparison site GoCompare.com is reviewing its £40m media account, a move which may give a home-grown media independent the rare chance to win a big one. GoCompare is currently handled by Carat, moving there from MEC in 2011. ...

CALM, the male suicide prevention charity, is getting a lot of support from the media world. That’s probably not a coincidence given the overwork, lack of job security, and blokey culture that permeates the industry. Adam&eve/DDB’s Project 84 campaign for ...

Sir Martin Sorrell’s new S4 Capital has raided his old firm WPP for its new Asia Pacific region boss, Michel de Rijk, who joins from WPP media operation GroupM. De Rijk (left) was global chief growth officer at GroupM’s Performance ...

Who’d be an ad executive these days? Your clients don’t like you (even the ones who think you’re OK think you’re charging to much), you’re accused of sexism and harassment on a regular basis and if you’re a really unlucky ...

Media agency Zenith has just published its latest Advertising Expenditure Forecast and, to no-one’s great surprise, it underlines the phenomenal growth of programmatic media buying. It predicts that 65 per cent of global digital media buying will be programmatic in ...