Media

Tom Goddard is stepping down as chairman of Ocean Outdoor after a decade which has seen the niche digital Out of Home operator grow into a substantial European force with operations in the Netherlands, Nordics and key German cities on ...

WPP has moved to tidy up one of the anomalies in its global empire, its 61.5% holding in WPP AUNZ. The business, formerly mostly STW, has flatlined at best recently with newish CEO Jens Monsees (left), a former BMW executive, ...

Who was it who said, back in the day, that most ads would be five seconds? Trevor Beattie, Dave Trott? Well there seem to be a lot of ten second efforts around this Christmas, here’s one of a series for ...

Here’s another compelling piece in tribute to the late Paul Simons, an MAA partner. On the agency mergers within WPP and the, possibly alarming, realisation that these days data is driving the agency train. The merging of two entities such ...

MSQ is launching MSQ Sustain, specialising in climate, environmental and sustainability communications. It will be headed by former Kameleon CEO Richard Armstrong and launch clients include the United Nations and the World Economic Forum. MSQ has also announced that it ...

Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal. It has changed how brands interact with their customers, how customers think and behave, and how consumer decisions are made. ...

The Black Lives Matter movement has been the defining one of 2020 – pandemic excepted – and this new effort by Translation for Apple’s Beats by Dr. Dre is arguably its best commercial expression. It asks a simple but pertinent ...

Here’s another piece (topical still, from earlier this year) by MAA’s Paul Simons who sadly died earlier this week. Paul was a previous chairman and CEO of Ogilvy UK. Sir Martin Sorrel said, “There are very significant opportunities for a ...

The Miroma Group, owner of Fold7, which hired Jonathan Burley as chief creative officer two weeks ago, has now recruited two well-known IPG execs to its senior line up. Craig Lennon (right), international managing director of IPG Mediabrands, becomes The ...