Media

WPP CEO Mark Read has (another) big decision to make – who’s going to succeed John Seifert as worldwide CEO and chairman of Ogilvy? And what kind of agency will it be? Seifert (above) has spent a scarcely believable (by ...

“If the client still proves refractory/Show a picture of the factory. Only in the gravest cases/Should you show the client’s faces”……”But if your logo is a horse/Maybe you should show remorse.” The Lloyds Bank advertising, consistently well shot and purely ...

WPP has produced its first quarter figures and, handily, has stated the impact of Covid-19 – in part to show that (in its view) it was heading for a decent quarter until the virus struck, initially in China. So for ...

Quite how meaningful first quarter results are from the big ad holding companies is open to debate: Omnicom follows US rival Interpublic with a broadly flat Q1, impacted by the arrival of Coronavirus in March. Worldwide revenue was down 1.8 ...

I recently joined Talon as their Head of Digital, a new role for the company and a reflection of the business’s commitment to driving Digital Out of Home’s (DOOH) transformation and growth. It’s all new for me too as I ...

Sport England is trying to persuade the nation to take more exercise, even though it has to be (mostly) at home. And that’s the problem. Sure they’re right when they say we’re taking far less exercise and perhaps right to ...

It seems strange to think back only a matter of months when a crisis on the scale of the Covid-19 pandemic was purely the domain of Hollywood movies. But here we are, living a new normal under the cloud of ...

What’s $300m anyway? WPP is closing Triad, the shopper marketing agency it bought for $300m in 2016. WPP’s GroupM says: “The dramatic changes in the retail industry, coupled with the economic conditions triggered by the global pandemic, have brought us ...

UK marketing budgets have taken a tumble in Covid-19 – which won’t surprise anyone – according to the latest quarterly IPA Bellwether report, the worst reduction since the global financial crisis in 2009. A quarter of panel members recorded a ...