Media

Sir Martin Sorrell’s S4Capital has added a third major leg to its business, buying what it calls Europe’s largest influencer agency IMA to merge with its MediaMonks digital content business. Both are based in Amsterdam. S4 also owns the MightyHive ...

FMCG giant P&G has cut its adspend for the third year in a row, down $350m (£290m) to $6.75bn, claiming to have reduced waste by in-housing, sprucing up its digital supply chain and reducing agency and production fees. It’s much ...

Japanese ad and media giant Dentsu is cutting its forecast for 2019 (although it doesn’t specify to what) following a disappointing first half when revenue was marginally up but organic growth went into reverse: 1.5 per cent for the company ...

London-based marcoms group MSQ Partners has upped its profits nearly 50 per cent to £5.9m and grown turnover ten per cent to £82.3m in 2018. MSQ, which recently secured investment from PE firm LDC valuing it at £37.5m, owns creative ...

Digital has won the media share game in the sense that it takes over half the ad market in most economies. But some older media are fighting back, especially when they show they can effectively harness digital bells and whistles. ...

Never let it be said that Engine is afraid to take on the tough jobs. Not only has the London shop been revealed as the agency behind Boris Johnson’s £100 million “get ready for a no deal Brexit” campaign, it ...

Are old-style companies on the way back? Procter & Gamble has just posted its best quarterly results for 13 years (if you except a $8bn hit for Gillette, of which more later) while Apple, which is beginning to resemble an ...

Coors Light has abandoned the mountain tops (mostly) to become the “official beer of done wearing a bra” as it strives to attract younger drinkers (female in this case, obviously) who are more likely to dive into the chardonnay as ...

By Helen James, managing director of Crispin Porter Bogusky, London As many of us saw, research released earlier this month claims that people working in the UK ad industry are unable to empathize with the ‘modern mainstream’ (defined as the ...