Media

The Premier League is gearing up for a rapid restart (with or without Lionel Messi) but certainly with Leeds United, promoted from the Championship. Leeds were never exactly noted for their, um, Corinthian spirit and a couple of years ago ...

No matter which field of advertising people work in, the creativity and ingenuity required to engage a target audience is becoming more and more demanding by the day, with no brand able to rest on its laurels regardless of how ...

About six months ago I was about to write a piece prompted by a McKinsey article about ‘Modern Marketing’ and what had to change. Well, everything has changed since then, not just for marketing but for advertising, the part of ...

The US has been a tough market for Publicis Groupe over the last couple of years, but things are looking up as the French communications giant adds Reckitt Benckiser’s US hygiene, health and vitamins business to a string of wins. ...

WPP CEO Mark Read has been telling CNBC that “the worst is behind us” as WPP and its peers grapple with pandemic-induced cutbacks in client spend and (largely) empty offices. The timing is somewhat unusual as WPP reports its first ...

The gloves were already off in the US presidential election campaign: now they’re being replaced by knuckle dusters and Trump hasn’t really launched his yet. Here’s the latest from the anti-Trump Republican Lincoln Project accusing his son-in-law senior adviser Jared ...

Is this the next Dollar Shave Club to put the heebie jeebies up the likes of P&G and Unilever? And maybe one day empty their wallets? US online soap company Dr Squatch has grown partly through its clever use of ...

Three Covid-19 adland accelerants and vaccines for future relevancy – because business as usual is not good enough. Covid-19 is exactly what adland needs. Adland is an industry that should constantly strive for business unusual, flexing to contribute to culture, ...

Big companies start media reviews banging on about value and effectiveness and end up trying to negotiate the most onerous terms they can – including extending payment terms to 120 days and beyond. Asking your media agency to be your ...