Media

WPP’s mighty MediaCom – now merged, more or less, with Essence to form EssenceMediacom – is facing two big reviews. Tesco is reportedly down to the last two in its review – MediaCom (although not EssenceMediacom for conflict reasons) and ...

Could the world tire of football one of these days? Or at least turn away from its incessant barrage and the money it attracts? The forthcoming FIFA World Cup in Qatar will be an interesting test: the advance PR has ...

Aldi in the UK has abandoned Interpublic’s UM after 17 years and moved the business to Publicis’ Starcom, on a winning streak with seven new accounts this year including Fiat owner Stellantis. Aldi says: “We would like to take this ...

The Specialist Works, part of What’s Possible Group, has won £20m Neilson Financial Services media account (below.) The direct-to-consumer life insurance business moves from Publicis Groupe’s Starcom. Neilson COO David Rees says: “Having a solid TV strategy is crucial to ...

MSQ’s digital agency twentysix has hired HSBC global head of experience design and former BBC, BBH and DDB Tribal exec Adam Powers as chief experience officer. Twentysix is marcom group MSQ’s digital experience and performance agency. As well as HSBC ...

The ‘5 Second Rule’, created by Mel Robbins, has become infamous as a super simple hack to help anyone struggling with self-doubt, mental health issues or anxiety to push themselves to act. It has helped millions improve their mental wellbeing ...

Even before the latest hikes in inflation and the cost-of-living crisis, consumers had been growing more cynical about brands, the corporations that own them, and whether they are really worth any additional outlay. The recent economic downturn has exacerbated the ...

House 337, formerly Engine Creative, seems determined to do things differently – the appliance of science you might call it, although that was washing machines – and it’s launching The Demand Index, a set of sector-specific reports. First up is ...

AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a blog titled “AdScam” for the last twenty years or so. In it, I point out the occasional good thing happening ...