Media
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Has Merlin abolished marketing? It’s all part of a trend..
Are CMOs an endangered species? Chief marketing officers, as they’ve become since being marketing directors, appear, at the very least,…
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WPP’s Rose names top team, shores up Coca-Cola account
New WPP CEO Cindy Rose has made her first big appointments: Ogilvy CEO Devika Bulchandani to COO of the whole…
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Stanners jumping ship to Edelman is a sign of network creative agencies in distress.
One swallow doesn’t make a summer of course but Kate Stanners (below, global CCO of Saatchi & Saatchi departing for…
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Super Bowl ads sell out at $9m a pop
February’s Super Bowl ads are sold out it seems, at $9m for 30 seconds with a lot of advertisers securing…
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Ocean Outdoor joins Women’s Super League football team
Women’s Super League Football (WSL Football) has signed a three-year deal with Ocean Outdoor UK to drive visibility and awareness…
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COO Andrew Scott leaves WPP in changing of the guard
WPP is ringing the changes under new CEO Cindy Rose with long-serving chief operating officer Andrew Scott leaving the company…
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Dentsu eyes international sale and exit
Dentsu has, in effect, put a for sale sign on its international business, hiring Mitsubishi UFJ, Morgan Stanley and Nomura…
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New WPP boss Cindy Rose eases out of the starting blocks
WPP’s new boss Cindy Rose seems to have made a pretty good impression, even though she doesn’t officially take over…
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New York Times changes channels with new agency Isle of Any
A new brand campaign and positioning from The New York Times is quite a big deal, especially with a new…
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