Media
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US hot shop Mischief launches free streamer Tubi in UK
Streaming services tend to start with a bang in ad terms and then go strangely quiet as the business of…
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MAA Ad of the Week: Channel 4 benches ‘Superhumans’ for gritty athletes
Channel 4’s ‘Superhumans’ campaign has been one of those rare things, an ad event – with a groaning cabinet of…
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Publicis Media wins $600m Hersheys
Lots of big media accounts changing hands this week: Hershey has given all its $600m or so US media account…
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Seamus Brennan: why the arrival of Tubi in the UK marks next wave of AVOD
There’s no doubt that the UK streaming landscape is not only evolving but evolving fast. Following the launch of Amazon’s…
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AKQA enters the Paris Olympics for Eurosport
The Paris Olympics is almost on us, with a fair few ads, but no-one has knocked it out of the…
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Omnicom Media Group strikes deal with top marketing research body
The big network media agencies are frantically trying to find an advantage in their efforts to make media planning and…
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Tesco steals a march in retail media with GroupM tie-up
WPP’s GroupM is strengthening its relationship with Tesco’s Media and Insight Platform to boost the retailer’s burgeoning retail media offer.…
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London’s Playmaker rebrands in OBE international network
London-based Playmaker Experiential is rebranding as OBE. Playmaker was bought last year by experiential agency network OBE Worldwide following just…
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What does Labour have in store for UK advertising and marketing?
It needed a new culture secretary for a start, shadow culture secretary Thangam Debbonaire lost her seat in Bristol to…
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